I thought I would get started early.
As an optimist I like to think in terms of what improvements can be made or new ideas that can be launched to grow our business and keep attracting and retaining key customers.
You can use the following as a basis of a chart and then tick either improvement or new and start putting ideas down in the actions to be taken. If you have employees, family or business partners, get them involved as it may make it easier for you.
You do not have to tick all the areas just the ones that are important to your business and customers.
Improve New Action
Customer service
The products you sell (list products)
The services you provide (list services)
Pricing
Distribution methods
Website
Marketing materials
Service delivery
Communication (message)
Communication (media)
Social media (list the ones you are involved with)
This is not to replace a marketing plan, but it may help you if you haven’t started or completed your plan for next year.
Do you have any other areas of your marketing that should be included in the table?
This is a great way to develop as a business. It will help you to see which parts of your business need improving or what new things you can do to add more interest to your site.