How often do you really notice the reminder notices you get from your doctor, dentist, and optometrist for a check up? You perhaps glance at it and put it aside and maybe not make the appointment as quickly as you should.
Usually these reminder letters or notices just say it is now time for your annual check up, please phone to make an appointment. However, there is no sense of urgency nor do they usually provide a reason for the need to make an appointment now.
Yesterday I received a reminder letter with a difference to make an appointment with the vet. The difference with this letter is that it caught my attention for two reasons.
The first reason is that the letter contained both rational and emotional reasons why I should not forget to make the appointment. Sometimes we do not take advantage of including emotional reasons or messages when we communicate with our customers as they did in this letter.
For some reason the picture of the letter was unreadable so the key parts of the letter were:
It’s Time
for possibly
the most important examination
in Charlie’s life.
This is a reminder that it is time for Charlie to have comprehensive physical examination to detect or prevent a health problem and a Vaccination Booster to maintain Charlie’s strong immunity to the following potentially deadly diseases ( they included details of each desease):
-
Feline Enteritis
-
Feline Flu
-
Feline Leukaemia.
The letter then went on to urge me to ring and make an appointment.
The second reason is that this type of communication can be used as a marketing tactic to include additional services that you offer your customers and as a way of strengthening the relationship. Business opportunities can also arise after the completion of the check up. Examples where this type of approach may be appropriate includes:
- Marketing Consultants offering a quarterly check up of a customer’s marketing activities
- Business Advisors offering a business check up every month or quarter
- Web Developers offering a check up to see if the sites they have developed are still performing at peak levels
- Graphic designers who designed a brand’s identity could offer a yearly check up to ensure that the identity is consistent across all types of communication a business uses.
Sometimes the simple ideas that other small businesses employ can be used very effectively in your own business.
Do you conduct check ups for your customers?
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