My business partner Bronwen and Nick had their second child a few months ago.
Talking to her about the activities of her baby and four year old I realised we can increase our marketing skills learning from children.
Here are some marketing tips that we have learnt from the two kids:
Children especially when they are young ask a lot of questions.
They want to know about everything and anything as they grow up.
In marketing we sometimes forget to do this so we assume we have all the information we need about our customers, competitors and the market we compete in.
Only by asking questions and continually gathering information can we really start to focus on what is important for our business to develop.
As they are growing up children are very curious about new things they discover.
This can be when they start walking, talking or riding a bike.
Always be curious and try different ways to grow our business or increase the relationship with our customers
Have Some Fun
Children are generally happy and laugh a lot.
In these times if you can laugh then it clears your head from the worries. And you can usually achieve better results with your small business marketing.
Forget The New Toys
Their attention span especially when they are young is very short. And perhaps that is why they want to play with a different toy after a couple of days.
In marketing this actually can be a trap as it is often tempting to jump and start implementing a new marketing tactic just because it looks and sounds exciting.
Having a marketing strategy in place will help keep you from the new shiny toy syndrome.
Keep It Simple
The simple things such as a saucepan and wooden spoon can bring endless enjoyment (although not for the parents).
In marketing sometimes the simple marketing strategies and tactics can get us better results with fewer costs.
What marketing tips can you share that you have learnt from children?