In the interest of equality it can’t be queen either. For content to be king means that all other marketing elements are not as important. Some elements may have been placed so far down the line it is like being the fourth cousin of the tenth person in line for the throne. This is not… Continue Reading
Simplicity Is Worth 1 Billion Dollars
Just keep it simple. This is one thing you hear every day but it often in the rush of running a business it isn’t always easy to do. You may have heard about the $1billion acquisition by Facebook for Instagram. Much has been written about it and reading through the articles there are a couple… Continue Reading
Grow Your Business With Segmentation
It may seem complex and difficult to do when marketing your brand. But it can turn out to be a much simpler path to follow if you want greater results from your marketing efforts. Many small business owners shy away from market segmentation and one reason is the fear of missing out. This is especially… Continue Reading
What The Heck Do You Do?
I have borrowed this question from Vincent Tricomi from DFI Displays who was commenting on The Importance of Knowing Your Brand’s Attributes. When I asked him if all companies that briefed him provided the details of their positioning, Vincent said they didn’t. If you provide services and need this information then you would know how… Continue Reading
Marketing Tip To Reduce Customer Stress
There has always been a fine line between offering choice to your customers and offering too many options. If you don’t get the balance right then you may unknowingly be causing your customers stress. Just like you, your customers are busy and they have many things to do in their lives. Adding more things for… Continue Reading
Simple Product Strategy For Your Service Business
It has been around for a while as a way to attract customers. Offer free stuff and hope they will eventually buy your service or product. While there are advantages, free can be expensive for your business especially if they never buy from you. For service based businesses there can be a long wait for… Continue Reading
