Simplify Your Website Content, Grow Your Business

Is the content on your website displayed generically? simplify content

And look like a messy bookstore.

Or does it have a purpose?

Over the last few weeks I have made a few changes to my website.

And specifically to the blog.

When I reviewed the content, it was a little generic and didn’t tie in as well to my services as it could.

Also I wanted to simplify it for my business to grow, by making sure everything was  linked up.

I developed the idea after downloading more books to my Kindle.

Looking at Amazon’s way and how they recommend other books etc I thought applying this could work.

The reason why is it now gives context to the content.


I used to have popular posts but it wasn’t working as the articles were not classified.

Now there is a section called topics.

They all relate to marketing but are specific to an objective you want your business to achieve to grow.

Instead of generic topics such as pricing or social media, the topics are from a customer’s viewpoint.

  •  Business growth, which is about getting customers to buy more from your business
  • Customer retention, keeping them buying your products or services
  • New customers, which is about getting more more customers

And I have a general marketing topic which will eventually disappear.

To get all the content into each section took quite a while as I have hundreds of articles, classifying them, linking etc.

And hat tip to Sherryl Perry from Keep Up with the Web who gave me the idea of colour coding. Each topic in my spreadsheet has its own colour so it is simple to find other posts for links.

Call To Action

I also include a call to action at the end of each post.

The call to action relates to the article topic and is specific to one of the marketing reviews and recommendations service.

For those who are not ready to buy, they have the opportunity to read the many articles relating to each specific topic.

It is early days but I have received emails about the services and the new content layout. I have also noticed people are staying longer on the website.

This approach may not be suitable for you business.

But if you review your website and content have a look at the context.

See if you could simplify and make it more relevant to what you offer and is easier for your customers to find the right information.

Over To You

Have you considered simplifying the way you provide content?

photo credit: mentitore via photopin cc

30 Responses to Simplify Your Website Content, Grow Your Business

  1. Great article Susan. I have been a part of a number of tribes and it is always interesting to see the way various blogs are arranged or designed. I am not one to be derogatory toward anyone’s blogs but I do often wonder how people are successful when their blog looks like the desk of a toddler…stuff everywhere. It is challenging enough to drive traffic and keep it on your site when you have a clean looking, well organized website let alone one that is quite in a state of disarray.

    • Thanks Martin. Love your toddler desk analogy as I can picture the mess so easily. By the way I tried to view your article you linked to as I like the title but it comes up with a 404 error message. Also I went to your site and when I tried to click through on some of the pages the 404 came up again.

      I would like to read the laughter article so let me know when you have fixed the problem.

  2. With so much information available these days Susan, the websites that make it easy for people to find what they’re looking for will come out the winners.

    I’ve got some work to do on that front myself.

    • Hi Patrick and welcome to the blog.

      I appreciate your comments and good for you blogging. I had a quick look at your site as the name intrigued me. I like it and it is very friendly looking and best of luck with it.

  3. Spot on Susan! Far too many websites are so busy you get confused. They appear to be so complicated it’s hard to understand what they are all about.

    Like the changes you have made!

  4. Susan,
    People make online content too complicated. Sharing your knowledge with people via your content should be as easy as talking to them on the phone or in a meeting. Think about this when you create a blog post and you won’t go wrong.

  5. I’m working on branding myself as an author, reviewer, and editor and the one compliment I most often receive is how organized my site is, which makes my day, because simplicity really does take a lot of thought and hard work!I know my site isn’t fully giving context to all of the content, but posts like this help keep the idea wheels spinning.

    • Hi Jeri,

      I was just over on your site and it is really well orgainised and I like the simplicity of it. You are right simplicity does take a lot of thought and hard work but it is worth it. I sometimes think websites are like home renovations, a little at a time and a work in progress.

  6. Thanks for the hat tip Susan. 🙂 I appreciate it. As a faithful reader of your blog, the one word that always comes to my mind first is “simplify” and this article really drives that home. I have been slowly consolidating my topics but I really haven’t given any thought to narrowing it down as much as you have. I’ll definitely keep that in mind as I’m tweaking my site.

    Is there a reason why you chose 4 topics or did that just happen naturally?

    • Pleasure Sherryl. I actually only wanted 3 to fit in with my service but found I found that I had articles that didn’t fit in. It means I will look at rewriting them but that will be over time. It goes to show I should have thought of the topics ages ago like a publisher. But as they say better late than never.

      Good luck with your tweaking 🙂

  7. A blog should always be a work in progress! Even though I’m not selling anything through my blog (yet!) I’d like to know more about my readers and make sure they can find what they want. Your idea of colour-coding categories is great – thanks for the tip!

  8. It really sounds like you are gearing your site in such a way that makes it accessible to your readers. Their are so many aspects of marketing that it makes it hard going to trawl through without a specific purpose. Also , people don’t always know what they need, and it sounds like you are giving your readers a hand with that too.
    I’m building an author’s platform, so it’s not quite the same as a regular business, but I’m a very visual person so I love the idea of color coordination.

    • Hi A.K,

      It is a work in progress and you are right about the many aspects of marketing which can be confusing. Hopefully this approach helps my readers. I like your author’s platform approach A.K.

  9. It’s funny. I am now in my planning stages for 2013. One of the areas I want to work on is taking my site to a new level. Your points are not missed on me. I think you’re on the right track. That is One of the areas I want to develop. i think some sort of categorized system for my recipes, stories and wines would be a good thing. What do you think? It hard to do it all when I am a company of one. :)))

  10. I am considering changes to my web site as well. In my case I am trying to focus on building an author’s platform. Hoping to make 2013 better than 2012. 🙂