Is the content on your website displayed generically?
And look like a messy bookstore.
Or does it have a purpose?
Over the last few weeks I have made a few changes to my website.
And specifically to the blog.
When I reviewed the content, it was a little generic and didn’t tie in as well to my services as it could.
Also I wanted to simplify it for my business to grow, by making sure everything was linked up.
I developed the idea after downloading more books to my Kindle.
Looking at Amazon’s way and how they recommend other books etc I thought applying this could work.
The reason why is it now gives context to the content.
I used to have popular posts but it wasn’t working as the articles were not classified.
Now there is a section called topics.
They all relate to marketing but are specific to an objective you want your business to achieve to grow.
Instead of generic topics such as pricing or social media, the topics are from a customer’s viewpoint.
- Business growth, which is about getting customers to buy more from your business
- Customer retention, keeping them buying your products or services
- New customers, which is about getting more more customers
And I have a general marketing topic which will eventually disappear.
To get all the content into each section took quite a while as I have hundreds of articles, classifying them, linking etc.
And hat tip to Sherryl Perry from Keep Up with the Web who gave me the idea of colour coding. Each topic in my spreadsheet has its own colour so it is simple to find other posts for links.
Call To Action
I also include a call to action at the end of each post.
The call to action relates to the article topic and is specific to one of the marketing reviews and recommendations service.
For those who are not ready to buy, they have the opportunity to read the many articles relating to each specific topic.
It is early days but I have received emails about the services and the new content layout. I have also noticed people are staying longer on the website.
This approach may not be suitable for you business.
But if you review your website and content have a look at the context.
See if you could simplify and make it more relevant to what you offer and is easier for your customers to find the right information.
Over To You
Have you considered simplifying the way you provide content?