You work hard to gain customers.
And a simple customer retention strategy can help ensure they keep buying.
Having a strategy in place doesn’t have to be complicated or expensive. It does however take consideration as to the best one for your business.
The reason for this is that you want to have an effective one that benefits your business and customers.
And have your customers keep buying your products or services.
If you don’t have a strategy in place to keep customers buying here are a few tips to help.
Customer retention strategy
The first step is to decide what one or two areas you are going to focus on. These are the most important areas that will give your business a competitive advantage.
If you try to choose more you lose focus and it becomes all too difficult.
The way to choose which area or areas is to see where you have strengths, the resources or advantages over your competitors.
For example Zappos has customer service as a focal point of their strategy. Everything they do and the resources and tactics are all supporting this. Because they have been so focused it would be difficult for a competitor to copy them and try to copy their strategy.
Examples of the areas to focus which you will choose from include communication, product or service, service delivery, price.
Once you have selected your strategy then everything need s to support it. Because there are so many tactics to choose from today having a customer retention in place makes it simple.
For example if customer service was a focus to keep customers buying then you could make have tactics such as separate help lines, quicker delivery of the product or service, personal help separate groups on Facebook or Linked in etc. The choices are numerous but they must relate back to your strategic focus.
Having a customer retention strategy in place is part of using simplicity to grow your business and have healthy customer relationships.
Do you want to increase customer retention? If you do I can help. Click Here to see how.