In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc.
The same thing goes with marketing.
Today marketing can be confusing and cause stress. Not just for you but also for your customers.
Simplicity in marketing can mean different things to different businesses.
But at its basic level it means focusing on what is the most important for you, your business and customers to grow.
Then it is a matter of getting rid of everything else. The approach is embracing one simple change to what you may be doing now.
Simplify Your Objectives
In your personal life there may be a number of objectives you want to achieve.
They could be getting healthy, paying off debt, planning a holiday. If you try and achieve them all at the same time it is likely you will not do it.
In marketing if you have numerous marketing objectives at the one time it complicates your business.
Sometimes they may clash and the more you have the more time or money you need to spend.
One At A Time
Take the life example you have going to Tuscany for a holiday as an objective as well as paying off debt and they both have the same due date.
It would be extremely difficult bar a lottery win to achieve both at the same time.
So you need to prioritise.
The obvious and simple approach would be to pay off debt first and then work toward going to Tuscany for a holiday.
By prioritising what is the most important for your business one at a time means you will be more likely to achieve it. You will also experience less stress.
For example you want to expand your business by adding new products or services. At the same time you want to get more customers buying what you currently offer.
These will have different marketing strategies and tactics to achieve them. This means more time or money is needed which are never in endless supply.
You need to see what is the most important to achieve first, get the result and then move onto the next objective.
If you haven’t tried to simplify your marketing then why not give it a try as you may find you will grow your business more profitably.
As always I would like to hear your thoughts. Do you follow the simple one objective at a time approach? If you do share your story.