Without one you complicate your marketing.
And make it more difficult for customers to buy your products or services.
A focused marketing strategy is like the glue to make all the pieces fit and work well together.
A few simple advantages of having a marketing strategy are:
Simplifies Business Decisions
For example your marketing strategy is focused on customer retention. And the key focus is customer service and communication.
Any ideas you have are judged to see if they support the strategy or not.
Taking the above example you may have an idea for an email campaign or a series that you heard gets results with new blog subscribers.
This marketing tactic does not support the marketing strategy and wastes time and money.
Another example is you get the idea that offering a “freebie” or price discount is the way to go to get customers. Again this doesn’t support a strategy for customer retention.
Rarely do you see successful business not have a clear direction for their brands.
A marketing strategy provides that direction and helps you stay on course.
Having a clear direction means everything is focused on achieving the marketing, financial and sales objectives.
Without it in place is like flying a plane blindfolded.
You would never know if you are on course to reach the destination and you wouldn’t be able to make the adjustments needed due to the weather conditions.
Gives Your Business A Competitive Advantage
Many small businesses do not have a strategy in place. They focus on tactics only without any way to see if they have chosen the right ones.
If this is done then it is a hit and miss way of marketing and can lead to frustration, which is the last thing you want.
It can also lead to start, stop, start approach to marketing. This is trying different tactics and when results they wish for don’t appear they stop and start using another tactic.
Marketing can seem complicated these days, but having a marketing strategy in place simplifies it and helps your business thrive and profit.
Over To You
What other advantages can you share if businesses have a marketing strategy in place?
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