A part of any experience with a brand or business is in the service delivery.
And it can play a key role in keeping customers buying your products or services as part of your marketing strategy.
If you provide a service, you probably have your preferred way to deliver your service.
From the initial contact, through to agreement, changes or modifications to concluding the service.
Have you ever through of how you could use simplicity to benefit your business and customers?
The reason for the question is customers will make judgements on how they feel about the service delivery. And it can be one element they look at when thinking of referring, or buying again from your business.
If you take each step of your service delivery, have you ever looked at it from a customer perspective? If you have, you no doubt know the benefits.
The advantage of doing this is customers often look for different things from you regarding service delivery.
For example, you may want as much information as possible to be able to do the project. The customer on the other hand wants to give you information but no more than is required. One reason is they have other things on their mind or things to do.
The Secret Weapon
If you take a moment and map out each step of the service delivery, it can open up the possibility of how you can simplify them.
As you look at each step is there something unique you could offer that helps customers and sets you apart from your competitors. A copywriter I know some years ago changed the way he delivered the first draft. He considered how it could be simplified to benefit the customer and revisions were cut in half.
As far as he knows, no other competitor does this with the first draft.
As you look for ways to get a competitive edge and ensure your customers return and refer it may be worth looking at ways to improve or change your service delivery steps.
Over to you, have you ever looked at simplifying the steps of your service delivery? Have you mapped out the steps customers take?
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