Whether you are starting out or looking to grow your business, finding the right market segment is one of the essential steps.
It can seem complicated, however it does not need to be.
There are factors you need to consider which will help you decide if the market segment is right for your business.
With this DIY Marketing Handbook you will learn:
The handbook guides you through the steps to find the information about your potential market segment:
You are also given a simple worksheet to use as you gather information about your market segment. And you have a scoring sheet so you can ultimately see if the market segment is viable for you and your business.