Are your processes or systems cast in stone?
Or do they have the flexibility of gymnast to make sure your business continues to satisfy your customers’ needs.
And grow your businesses
Sometimes your personal preferences can stop you looking at options to retain customers.
This came to light recently when discussing an upcoming issue with a small business owner.
He teaches guitar and students visit his place of business for the lessons. His business is successful but he is moving to another state and wants to keep his current students.
Brainstorming some options included changing the way he teaches. One option was to teach via a video call instead of face to face. He initially said it wouldn’t work and students wouldn’t like it as he had always taught face to face.
He eventually agreed that it was worth exploring as it could help his business especially when he moved.
His students thought it was a great idea and most parents where all for it. They realised they didn’t have to spend time driving their children to the lessons and picking them up.
The initial trials have been successful and it means by being flexible in the way he delivered his service he can move home and retain his current students.
He is also looking to see if this new method of service delivery can be expanded to group lessons as another service option.
Simplicity is a benefit of being flexible
Often it is thought that simplicity may only benefit the customer or be an additional cost to the business.
The example above shows that may not be the case as this new method has allowed him to be able to teach more students and increase sales.
However, you do need to be open to change. And to be open to being flexible with your processes or systems. This applies, whether you sell a product or service.
If you have set process or service delivery systems in place that you haven’t looked at for years, perhaps it is time to see how you can satisfy customer needs and benefit your business.
As always over to you. Have you embraced flexibility to keep customers buying your products or services? Could your processes or systems benefit do with a dash of flexibility and simplicity?
Do you want to increase customer retention? If you do, I can help. To see how Click Here.