With the hectic world of today, don’t you like it when a business anticipates your needs?
It is as if they at your side make life simple for you.
If you like businesses that make your life easier, there is a good chance your customers do too. After all, simple is the new black to retain customers.
When you use simplicity so customers don’t have to think, especially when they should repurchase can lead to increased sales and profit.
What are their needs?
If you have mapped out their needs you would know over the year when your products or services can help them achieve their outcomes. The customer may not remember because they have others things on their mind.
Some products or services are obvious such as when your favourite chocolate if down to one square. For others there may not be obvious signs or they may not be aware of the need to repurchase your product or service again.
Tell them when they need to repurchase
To retain your customers don’t leave it up to them to remember to keep buying your products or services.
For an example look at the servicing of cars. In the manual it tells you when your car needs servicing. Garages that service cars put a sticker on the drivers’ side that you see every time you drive when you need to bring the car in for the next service.
To keep it simple they put the date on the sticker so you can’t forget.
For products it can be as simple as having reminders on the packaging or built into the product such as Oral B electric brushes. Other products such as the Dollar Shave Club supply their customers with new razors each month.
Often it is the little things that can keep customers happy and help grow your business. Anticipating your customers’ needs and building in ways to keep them buying means they may not be tempted to go over to the dark side and buy a competitor’s product or service.
Over to you. Have you built in ways to keep your customers buying your products or services so they do not have to think about it when they should?