Do your customers ask questions about your product or service, service delivery, pricing etc?
Do you keep a track of these questions?
If you do then you probably know how valuable they are.
If you don’t then you could be missing out on opportunities to grow your brand successfully.
It is easy to answer questions and then forget about them once you have answered them.
However they can provide strategic clues about what is important in your customers’ minds.
Especially when you are working on your business developing marketing strategies to grow your business.
Here are three ways to make the most of your customers’ questions:
Look For The Patterns
Take note of how many of the same sort of questions you are getting. See if there is a trend or pattern to the questions.
If you look at the trends you can usually see if it is one aspect such as service delivery or if it is actually another part of your marketing such as the price of your service delivery.
Don’t Take Then Literally
This is a simple mistake in marketing, many small business owners make. They take the questions customers’ ask literally.
It is often the interpretation of the questions and response to your answers that are the most important.
The reason for this is sometimes your customers can’t explain what they mean in the best way.
Often asking questions back can give more clarity as well as listening to the response to your answers.
Record the Questions and Answers
If you are going to make good use of the questions then it is an idea to keep a record of them as well as your answers.
The reason is so you do not have to rely on your memory. You can see if they change over time as well as the areas of your business they are about.
To take this a step further you can also record what action if any you took and the results you get.
It is very easy to make the marketing of your brand more complicated than it needs to be. And it is often the basics such as questions that provide answers to grow your brand successfully.
Over to you. What other tips can you share about how to take advantage of customer questions?