A Marketing Strategy Helps Stop Procrastination

marketing strategy timeThe word procrastination has negatives bundled with it.

It can stop you taking the right action with your marketing strategy.

Then nothing happens except more negative emotions.

Time goes by and if left unchecked opportunities to market your brand successfully can disappear.

Some of you probably have procrastinated with the marketing of your brand.

And there can be a number of reasons for this.

One is being unsure of the actual steps to take to get things going and achieve results.

When you don’t have a clear path to follow it is easy to get distracted and become busy doing non essential activities at best.

As your time is precious here a few tips to help you stay away from procrastination and the effect it can have on achieving marketing success:

Have A Marketing Strategy

If you have a clear overall direction for achieving the results you desire then selecting the activities is much easier.

The reason why is because you have something to judge against and see whether your activities will actually support the direction.

Without a direction doubts can creep in and this can lead to lack of action.

So, if you are finding yourself procrastinating and not taking action see if you lack a marketing strategy for your brand.

Listen To Your Inner Feelings

Often when you procrastinate you get that little feeling in your gut that something is not quite right.

It could be your marketing strategy or the activities or even the steps you take to implement the activities.

It could also go back to not being clear on what you want to achieve. Just the simple act on writing down the reasons you think are the causes can help you get into action again.

Be Proactive

One way to stop getting into this habit is to have the direction, activities and steps written. This could be on your computer, a note pad or a whiteboard.

It doesn’t matter as long as it isn’t just in your head where you can easily forget one on the parts.

An easy way to get started is to do it as if you are teaching someone else.

Taking each element as if you are teaching helps you to make sure you have everything covered and not leave you wondering what to do next.

18 Responses to A Marketing Strategy Helps Stop Procrastination

  1. Procrastination affects all walks of our daily life. For a marketing strategy to avoid the risk from procrastination it should be proven. Thanks for the post.

  2. I agree, Susan that every time I procrastinate I have feeling of something’s wrong. But I think that if we have time for negative emotions that means that we are not busy enough right?

  3. I know that gut feeling but usually it has to do with the accounting part of the business. But this is right on. One way I avoid procrastination is by creating a daily schedule that checks off everything I have to do at a specific time. The point is to make time in your day for the things you have to do, but you need to give yourself time to finish it too. So I suggest not taking a whole day to do something. I find that working on something for an hour or two and then moving onto something else and then coming back to it at a designated time, really helps to rid yourself of that gut feeling.

    • Ha, I have heard that about accounting especially those of you who are great creatives 🙂

      Excellent tips Dennis and it is a very good point about giving yourself time as we often underestimate how long something will take to complete.

      Thanks for adding your approach, really helpful.

  4. Hi Susan

    I think this procrastination bug is responsible for those days when I’ve been “busy” all day, and by days end, don’t seem to have a damned thing to show for it.

    More often than not, those days are the ones that started off without a plan of attack.

    I don’t think you ever conquer procrastination, but you can learn recognise your own triggers and find ways to change your current behaviours.

    • Hi Jackie,

      Ah yes the busy being busy days are rather hectic aren’t they. Good advice about recognising your triggers. Also I think procrastination can sometimes be a signal to take a break to refresh.

      Thanks for sharing your thoughts.

  5. When you find yourself running to the refrigerator every few minutes, or stopping to call a friend, or writing up your shopping list, you know you’re procrastinating! I find that I procrastinate most often when I look at the totality of a project. It may seem daunting, but if I break it down into chunks, and chip away one chunk at a time, then I can get myself started. As a writer it’s easy to procrastinate — all that blank space staring at you. One way to break through is to simply start pounding the keys — even if it’s gibberish. All of sudden you’ll find your content starting to make sense and you’re off to the races!

    • Hi Jeannette,

      I think many can relate to your procrastination examples and it is very true about looking at the totality of a project. I like the chunk method and your pounding away at the keyboard is a good example to follow. By the way how is the book project coming along?

  6. Hi, Susan.

    I also had my moments of procrastinating and like you, what I did was to write things down, met with my advisers and started doing things about it.

    You are right, you will have a clearer perspective into things if you will just take the time to write things down, even if they are just doubts and misgivings sometimes. This actually works not just in business but also in everyday life.

      • Hi, Susan.

        I found that meeting with my advisers put a different perspective on things. Although they respect my plans and my goals, they offer me new insights on everything that I could ponder upon and act on if need be.

        • Thanks for letting us know your experience with your advisers Wes as it is good to get new insights and you are open to them as not all business owners are.

  7. “Lack of action” on my marketing strategy is definitely something that I’ve been guilty of lately. (I hadn’t thought of it as procrastination but that is what it is.) I have a strategy but I am not moving forward to implement it. (For someone who tracks just about everything, this doesn’t make sense.) The best way for me to heed your advice to “Be proactive” is to put my strategy into actionable steps and then track my progress.

    Thanks for the little pep talk Susan. 🙂

    • Hi Sherryl,

      I have have too over the last couple of weeks which gave me the idea for the post. Glad the pep talk helped just taking the first step really works. Good luck with the action and sure it will bring you results.

  8. Agree with you Susan. Whenever I procrastinate I get a gut feeling something’s wrong.

    The way to deal with it is to convert worrying time to action time as outlined in the steps you suggest. Develop a strategy based on what you want to achieve and then take appropriate action.