It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc.
It is quick and you think you will be able to take the best action based on the results.
Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the [...]
Be Careful If You Ask Family and Friends For Their Opinion
The Marketing Advantages of Being a Specialist
Do you offer your customer a long list of available services or offer your services across many industries?
If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses.
Specialists in all areas of business, arts, sports, have a greater depth of experience, [...]
Tipping The Balance To Gain A Happy Customer
When potential customers are waving buying your product or service or wanting a refund what do you do?
Do you engage in a dialogue to understand what the problem is or do you just give them the refund?
This is a story how one company tipped the balance in their favour and gained a very happy [...]
Your Perception, Customer Reality
As hard as you try to follow the best advice when marketing your small business, it doesn’t always work out the way you expect.
You are told to offer something of value so you do.
You hear that you should have special offers for your products or services so you include these as well.
You engage with your [...]
