Who doesn’t want to keep customers happy?
After all they are the one ones that can help grow your business faster.
Today a simple difference can make a huge gap between you and your competitors.
It doesn’t have to add any complexity to your business. And it is all about the customer experience.
If you can relieve customers stress levels it can go a long way to have them be loyal to your business.
Here is one of example that I experienced on the weekend when I was restoring my laptop.
To get it back to working order meant reloading software, finding the product keys etc.
Some of the software was downloaded from the web and I couldn’t find a record of the downloads or product numbers.
To get the information from two companies meant a series of phone calls, waiting for emails, answering questions.
Time to get all of this was about 2 hours.
With another company I just had to login to the free account and in my account was all the information on one page.
Time to get the information was 2 minutes.
Apart from the big time difference one company obviously cared completely about their customers. It has been said you should obsess over your customers if you want to keep customers happy so they keep buying.
Be The Same
You could be like the two companies that follow what seems to be usual practice for them and their competitors.
By following what others do and not looking at ways to make life customers’ lives simpler can make it more difficult to differentiate your brand.
Sometimes asking “how can this be made better for the customer” can lead to a competitive advantage and increased sales.
One way to stand out and find opportunities is to look at your customers stress points.
In my example time was a stress point. I needed to get everything back up and running as soon as I could.
The other company saved me time and made the whole process simple. If I ever decided to seek an alternative to their product then competitors would have to exceed this key benefit.
A way to start is to look at all touch points and see if there are complexities built in from a customers’ point of view. Once you have identified them you can start removing the barriers. Remember customers have long memories.
And make thing simple for them helps your business stand out from your competitors, increasing sales and profit.
Have you ever done something differently that made an impact with your customers? Share your story.
See how I can help your business use simplicity to keep customers happy.