In days gone past villages needed to make sure that water was abundant.
So they made sure they dug wells that were in the right place, deep and could supply the water that was needed.
If they didn’t do it correctly then it had serious consequences for all who lived in the village.
When you are developing your marketing strategy the same principles apply.
You need to make sure there is a supply of current and potential customers to ensure your business is thriving and profitable.
Otherwise it can become very difficult to succeed.
Going too narrow and not making sure there are enough customers can stop the growth of your business and it can have nothing to do with your expertise.
It can be a trap whether you are just starting out or if you have been in business a while.
Here are a couple of areas to consider and avoid the too narrow trap:
There Must Be Depth
If there are not enough potential customers then it can get really frustrating. You may think they are hiding somewhere but it may just be a case that there are not enough of them.
You need to ensure that there are enough customers who are in the market for your products or services.
There Must Be Demand
The other side to consider is you may think there are many potential customers that could have a need for your type of products or services.
The issue is the desire part.
It is easy to get a little blinkered with thinking they should have the desire especially if you have a service business as it sounds so logical to you. For a customer this may not be the case.
There needs to be demand and ideally ongoing desire for what you offer.
If it is only a small percentage of customers then it can be tough unless you are marketing a very high priced product or service.
These are just two factors that can have a big impact on your business. From your experience what are other factors we should consider?
Oh No, The Well Is Dry | M4B Marketing…
In days gone past villages needed to make sure that water was abundant. So they made sure they dug wells that were in the right place, deep and could supply the water that was needed. When you are developing your marketing strategy the same principles …
This is a bad news..Because water is very important to us..
CasandraHenrich recently posted..Local search seo South Carolina
Susan,
You really made me think on this one. The third factor that I can think of would be awareness. Even if the best water source is only inches away, unless we can find it, it’s of no use to us.
Sherryl Perry recently posted..What is Your Twitter Strategy for Following Someone?
Great addition Sherryl and it is so true when we are trying to find where our customers are.
Hey Susan,
Personally I have experienced for that critical situation and I know the value of that without water is life impossible.
Rizwan Sultan recently posted..Symptoms of Crohns Disease
That must have been very difficult for you Rizwan and what you say is so true.
I don,t have experience about drying well..But this is a bad issue because its very hard if dont have any water..
Lance recently posted..PPI Claims
Hi Lance, yes it is difficult if you don’t have any water and the well. For the article it was just used as an analogy.
Hi Susan! you have a great point. And i agree with you, in order to sustain the flow of water to avoid drying the well. We have to build first a deep well so that we can support our village. It’s a big loss for a business if their is no water or customer flowing in the village. This is a good marketing strategy and i’ve learned so much on you. Thanks for sharing this wonderful strategy and job well done.
Akishya recently posted..Happy New Year To All Of You And Hope You Like The Aquarium Fish Photos Here …
Hi Akishya,thanks for the comment and glad you liked the article.
Nice sharing of marketing strategy..This is a good marketing strategy and i’ve learned so much on you.
Alice recently posted..Paleo Cookbook
Thanks Alice and glad you enjoyed the article.
Susan Oakes recently posted..How To Differentiate Your Business Simply
The demand part is the toughest part to create, but with time and dedication it can be surely met. A deep well of client satisfaction has been my well. No matter what we do, I feel customer service always comes first. Diggin’ the clean look, Susan.
Dennis Salvatier recently posted..Every Little Thing She Does Is Magic
Hi Dennis,
Agree with you about client satisfaction especially if you want repeat business. Thanks re the site and still a little work to be done. Just one step in the process.
Susan Oakes recently posted..How To Differentiate Your Business Simply
Good Marketing strategy. The custoemer is King, we need to focus on that work back.
Once you are promoting a product that is in demand with the right marketing strategy on the ineternet the sale will materialize.
Sandy Mack recently posted..Dermology Hair Removal Cream Examined
Hi Sandy,
They will if all the elements are in place.