Well just for the moment.
If you have a problem, naturally you seek out how to solve it.
And today there is a growing amount of content.
Especially in the marketing arena that provides many solutions.
However jumping to possible solutions is not the simplest way to solve the problem your business is facing.
It is in many ways trying to find a needle in a haystack. To use simplicity to attract customers you need to clearly identify the cause of any problems so you can take the right actions.
What is the problem?
When this question is asked you may be able to answer along the line of I need to get more customers. This is the top level and doesn’t delve deeply.
For example a neighbour has run a business for many years and his sales from repeat customers were down.
His company’s reputation was solid and products and services were excellent.
So what he was seeking was how he could get more customers to replace the others not buying. He had tried to get his regular customers to buy but they didn’t.
Jumping to solutions too quickly can be one of the easiest ways to add complexity to a business and this was initially what he was doing. He wanted marketing ideas now to get more customers now.
What Is the cause of the problem?
Looking at all factors relating to his market, competitors, business and customers the answer was quite what he expected.
The cause in his case was a market trend. He supplied services and products to those building units and homes.
The construction of new homes and units were declining. So it didn’t matter what he did, his business depended on other markets. His repeat customers were not getting business so they could not give him business.
Solutions to the cause of the problem
Instead of giving marketing ideas to get more customers the solutions was found in a small but growing part of the business. And this was targeting units that had been built using his products and service.
In other words instead of treating the building as a one off sale his opportunity was new customers who could become regular customers. The new customers were those responsible for maintenance. And they had an ongoing need because one of his products needed replacing throughout the year.
A completely new segment that he could tap into and is relevant when construction of new units picks up.
Now he knew the cause of the problem, the overall solution was simple and so was selecting a marketing strategy and tactics to increase sales.
It is tempting to look at tactics first to solve a problem especially when others say they work for their business. However finding the cause of the problem keeps it simple to find the best solution.
Over To You
How do you get to the heart of the matter for your business?