You may not be aware of it but customers leave a trail of clues.
They can lead you to the reasons why you are not getting more customers.
For this article ignore what you can do with existing customers.
Here are two potential reasons why looking at this clue is important and it gives you an opportunity to play detective.
You may logically think that customers should have demand for your type of product or service. You believe there is a need but for some reason they don’t have the desire to buy.
Today we are lucky that we have tools to help see the level of demand and one is Google Insights. You can see the level of searches over time and you can also see forecast trends.
It will help you see if customers are searching for your type of products or services.
If there is no demand, all is not lost as the analysis may show you another market segment that does have demand.
It may mean tweaking your products or services to suit. But at least you will know that people are searching to buy your type of products or services.
A regular purchase of your type of products or services does make life easier and helps the cash flow. Of course, it does depend on what you sell.
However unless it has a very high price and you only need a few sales a year you need consistent demand.
Again, the cause could be the customers you want to buy your products or services. They may only be looking to buy once or at the most twice a year for your type of product or service.
Or it could be that seasonality plays a factor.
Even if your customers will not buy on a regular basis if there are sufficient customers demand then this barrier may not be a big issue.
Following the clues can lead you to the reasons and use simplicity in your marketing strategies to get more customers.
Over to you
Share your tips or any tools that you use to see if there is demand for your type of products or services.
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