In cooking shows after the allotted time is up contestants are told to put down their utensils and step away from the bench.
To make sure they do what is asked the judge raises his voice.
They can’t sneak in a little bit more sauce or cooking the meat any longer.
They have to serve up their dishes to the judges.
Although not as dramatic, there comes a time when you have to step away from your activities.
When your objective is business growth you have to step back and see what your action your customers have taken.
- Have they bought more often?
- Have they turned to a competitor?
- Have they bought more of your products or services?
- Have they referred your business?
The cooking contestants are asked why they chose the dishes and ingredients. The answer to these questions highlights whether they made the right decision or not for the time allotted.
Why Have You Chosen Them?
This question is sometimes overlooked in marketing. Especially when selecting your activities and tools.
Are they selected to support your marketing strategy to get business growth?
By not answering it up front and jumping straight into action complicates your activities This is because you do have a time constraints to achieve your goal.
Benefits Of Knowing Why
It helps you to not waste time focusing on learning and implementing the wrong activities. The question simplifies your marketing and benefits your business and customers.
It also helps you make better use of your time to achieve the end result you want to grow your business.
Asking and answering the why question can be applied to all aspects of your marketing and not just the activities such as “Why are you setting your price at that level?”
Taking a moment to consider why can give complexity the flick, grow your business and help get customers to take the action you desire.
Have you ever used the Why question in your business?
Want to use simplicity to get business growth? To find out more simply Click Here