Step Away To Enjoy Business Growth

business growth timeIn cooking shows after the allotted time is up contestants are told to put down their utensils and step away from the bench.

To make sure they do what is asked the judge raises his voice.

They can’t sneak in a little bit more sauce or cooking the meat any longer.

They have to serve up their dishes to the judges.

Although not as dramatic, there comes a time when you have to step away from your activities.

When your objective is business growth you have to step back and  see what your action your customers have taken.

The cooking contestants are asked why they chose the dishes and ingredients. The answer to these questions highlights whether they made the right decision or not for the time allotted.

Why Have You Chosen Them?

This question is sometimes overlooked in marketing. Especially when selecting your activities and tools.

Are they selected to support your marketing strategy to get business growth?

By not answering it up front and jumping straight into action complicates your activities  This is because you do have a time constraints to achieve your goal.

Benefits Of Knowing Why

It helps you to not waste time focusing on learning and implementing the wrong activities. The question simplifies your marketing and benefits your business and customers.

It also helps you make better use of your time to achieve the end result you want to grow your business.

Asking and answering the why question can be applied to all aspects of your marketing and not just the activities such as “Why are you setting your price at that level?”

Taking a moment to consider why can give complexity the flick, grow your business and help get customers to take the action you desire.

Have you ever used the Why question in your business?

Want to use simplicity to get business growth? To find out more simply Click Here


12 Responses to Step Away To Enjoy Business Growth

  1. For me, in getting the best thing for the stuff, we need first to consider some factor that would take things worth effective…

  2. Stepping back in general is such a good idea. I spent a lot of time on one project yesterday (and there is so much more to do). But I need to step back and do a few other things, so I can look it the project with a fresh eye when I start again. A good reminder!

    • Hi Leora,

      Great to see you here again. Hope your stepping back helped with your project and you are so right that it does apply in general. Thanks for adding this.

  3. One of the most underused but most valuable questions in your business is “why”

    Funny how people are so willing to follow others advice without really questioning the appication to their business.

    • Hi Jackie,

      Maybe it is because they just want what they think is the quick fix and lack of understanding. Your comment re following others reminds me of school in some ways or at least when I was at school many moons ago.

  4. It is very easy to get caught up in things and rush in to get them done rather than take the time to think and plan, and maybe not do at all.

    I think it’s ok to have a variety of answers to ‘why’, too – for example, I comment on blogs because I enjoy the interaction and learning and that can be a valid reason in itself rather than just being a business decision of getting back links etc.

    • Hi Tash,

      Good point about variety of answers as there are often a number of reasons as shown by your example. I for one am glad you find the time to share your thoughts here.