Easy to say.
Not always easy to do especially when you want more customers now for your business to grow.
This applies not only to business but with the arts as well.
In ballet, performing pirouettes or fouettes (very fancy turns), you have to have focus as you do them.
Otherwise, you get off balance and become dizzy. This is not a good look for the audience if you are stumbling around on stage.
In the video below in one of the famous scenes in Swan Lake the dancer Gillian Murphy shows how they are done extremely well.
When dancers learn fouettes and pirouettes, they are told to focus on a spot. This is the last place their eyes leave as they turn and the first place their eyes go to as they return to the front.
Regarding marketing if you have absolute focus on achieving one objective you are more likely to achieve it.
For example if you want more customers then it is less complex if you focus your decisions and activities on that one objective.
If you lose your focus and get distracted then you will get your business off balance.
The good news is that like in ballet it can be done.
While it is tempting to try something new and if it doesn’t get results, tweak or throw it out is easy.
But it can waste your time or money.
As technology is moving rapidly, you need to consider whether the latest platform, plugin or measurement software will help achieve your objective any better.
If you have focus then you may be surprised how easily you can block out distractions.
Steps In Place
To do pirouettes and fouettes they are comprised on a number of arm and feet positions.
When they are done correctly and in the right sequence, it all comes together. Ballet dancers don’t add something halfway through the turns as they know they could fall over.
With marketing this means having a solid marketing strategy in place and tactics you action. If they are integrated and executed in the right way the objectives will be achieved,
Before you add anything else or change your strategy or tactics consider whether they could give your brand the wobbles. This is part of how you can use simplicity to grow your business, saving time and money.
As with ballet it takes practice and often having someone to guide you means achieving success earlier than if you did it alone. So never be hesitant to ask for help.
Over to you.
What tips can you share which keeps your brand’s balanced and focused?
Do you want to get new customers? If you do, I can help. To see how Click Here.