It seems not all business owners are.
An example is a recent article on Gini Dietrich’s blog Spinsucks: Managing Social Media Fatigue.
There are a number of helpful suggestions in the comments as well as a link to an article by Rusty Speidel which is a good read.
I have written a few articles about information overload and the feeling that all of it is becoming overwhelming.
Time management is becoming an even more important aspect of marketing today. You need to spend your time where you will get results.
This is the same decision process you go through when you have a budget.
It Is Your Choice.
Choosing what is right for your business to grow and strengthen customer relationships has always been important. And in many ways it comes down to what is going to give you the maximum return on your time spent now and in the future.
There are numerous suggestions and some good ones in the social media fatigue article and here are a few others you might want to consider:
Don’t Get On Every Ride.
Just as you have a limited amount of time at a fun or theme park you can’t expect to hop on every ride especially in the larger parks as you only have a certain amount of time.
When considering social media think about what time you have and where it is better spent. To market your brand effectively you also need to spend time developing your products or services, work out more effective ways to grow your brand etc.
Don’t Get On Again
If you are not enjoying a ride sure you have to wait until it ends but nothing makes you go on the ride again.
With social media if it is not working out you are not obliged to return. As with the ride it is your choice to make the decision to return and have a presence.
If you know you are likely to throw up after being on a roller coaster or one of the rides that spins you around then you have already saved time by not going near them.
When marketing your brand if you know that you will not have the time to put in the effort on a consistent basis for a particular platform then why start.
You read articles on why blogs are a must such as Facebook, Twitter, blogs etc are a must. In reality they aren’t as “must and small business” in the same sentence is a generalisation.
Social media is important and so are the other elements of marketing. You don’t have to feel the overwhelm or fatigue as you are in the driver’s seat and make the decisions.
What other tips can you share on this topic?