If you have ever felt this way you are not alone.
You might throw your hands up and not do anything at all.
Or you might try something else hoping this time you will get results.
It really doesn’t have to be this way. And that it is because it usually comes back to doing the basics well to get results.
Yes there is some work involved but it isn’t as difficult as you may think.
Develop a marketing plan that is simple and focused
There really isn’t any way to get around it, unless you enjoy the wild ride called seat of your pants marketing.
It doesn’t have to be a tomb. But it does involve having a detailed customer profile of your current customers for example so you know how they think, feel and behave.
Developing a plan makes you think and it forces you to make decisions. It is exactly the same thing you do in your personal life if you were planning an important holiday or project such as a home renovation.
Above all it gives you clarity and saves time.
Stick to the marketing plan
Now this doesn’t mean you don’t have to make adjustments because you do. After all nothing is perfect and sometimes conditions happen and you have to tweak what you are doing.
Or a real opportunity arises that you should consider.
However any adjustments are usually based on sound reasons and not the latest whim or tool that you hear about. Otherwise all your hard work to date would count for nothing.
Many times the frustration of not getting results can be simply avoided by getting the basics in place. Whether it is marketing or home renovations it means having a plan in place that makes sense for you.
Do you have a marketing plan in place?