As time is precious for you and your customers, every moment counts.
There are no short cuts to achieving your objectives. However it doesn’t have to be as complicated as it appears.
In many ways developing your marketing strategy is similar to becoming healthier and building your wealth.
It depends on your situation and what results you want to achieve.
To follow a diet and fitness program to lose weight for medical reasons when you just want to maintain your weight and fitness doesn’t make sense.
Regarding money, you would certainly have different strategies when you are saving for a home versus when you are retired.
The same principles apply to the marketing for your brand.
It depends on what you want to achieve at any given time. This is how to use simplicity to benefit your business.
For example you want to keep your customers buying from you. Your marketing strategies and tactics would be focused on achieving this one objective.
You would not be putting your time or money into gaining awareness from potential customers at the expensive of a solid customer care program. That would only complicate your marketing and reduce the results you want to achieve.
This tailoring covers all elements of your marketing including the marketing strategies you select and the way the tactics are implemented.
Keep it simple and identify what you need to achieve for successful customer retention. It can save you a lot of time, energy and money.
And, the best thing is you can track the results. If they are successful repeat when you want to. If the results are not great then tweak the activities.
The quickest way to getting the right results for customer retention starts with the end in mind. And making sure all elements of your marketing are in the right mix.
As in life success with your marketing, a little thinking and tailoring can make growing your business less complex.
And it saves you having those what if moments. if you look at ways to use simplicity you will find that customers will keep buying and your business will grow.
Would like to hear your thoughts on this. Do you change your strategies and tactics depending on what you want to achieve?
See how I can help your business use simplicity to increase customer retention.