If you want to achieve real results.
Whilst what I am writing here is not cutting edge or even vaguely new.
it is still one of the most common marketing problems stopping businesses growing.
And it complicates marketing for you and your business.
If you have a vague list of objectives you want to reach it is just as bad as not having any.
Having a laser focus on what you need to achieve makes the whole process is easier.
The reason why is because you have a term of reference that helps with the actions and decisions you take along the way. It also can open up opportunities or ideas that can assist in getting the desired results.
Simplify The Choices
It is better to focus on one marketing objective to start with than to make a laundry list of them.
The simple reason for this is you can work it through to the end and be very clear what you need to do and test along the way.
This is not to say you can’t add another marketing objective, but working out the main one and putting numbers against it is a good first step before you look at the next one.
Look At Sources
Usually once you choose your marketing objective you then selecting your marketing strategy and tactics.
Another way for example is to a little brainstorming or mind mapping.
For example say your key objective is to attract more customers (of course you would put the actual number and dollar value against the objective).
Brainstorm where the new customers can come from, such as referrals from existing customers, an offer or sales page on your website or referrals from business partners.
During this process it can become obvious where you need to focus your attention depending on your time or budget. It can also let you see what is perhaps easier to accomplish in the timeframe.
Make A Decision
After you make you list then it is up to you to prioritise the sources and make a decision. Once you have it is not that difficult to work out the activities you need to take.
For example say you decided that your best source to start with is getting referrals from existing customers. You would then need to decide how many you need to contact and who are the best ones to contact. You would also need to work out how you are going to contact them, when you are going to contact them etc.
By stepping out the simple actions to take can provide clarity and not that overwhelming feeling of it is all too difficult.
Don’t forget to put times to do each action step as it helps you progress through each one to achieve the objective.
Even if you don’t regularly choose objectives to reach why not try this approach and see what you achieve.
Over to you now. Do you have a way of getting clarity and achieving results more effectively that we can learn from?
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