Will these marketing tactics get the sales I want?
This question came up the other day when I was talking to a small business owner.
He mentioned the tactics he was going to do to get customers to buy more often in the next six months which was an important objective to reach.
Here is the bad news.
The marketing tactics were not going to work. Not because there was really anything wrong with them.
The real issue was the services he offered and the price of them. They did not lend themselves to match up to want he wanted to achieve.
Tactics are important, however as you probably know they are only one aspect of marketing. And it is easy to forget all the other elements of your marketing that can make a difference.
Especially the actions to grow your business successfully.
Now I should say he didn’t take too kindly to the idea that his services as they are now or the pricing of them were not ideal.
He thought that they were the elements that he didn’t need to review or make changes, which unfortunately was a little short sighted.
The good news was he could do something about it. And it is actually fun to do.
If you sell a product one of the aspects you work on is improving it, making it more profitable to sell, make it different to competitors etc.
Your mindset is crucial when making marketing decisions.
When you sell a service you may not have that same mindset and this is a missed opportunity.
Changes are happening in markets and those that have flexibility in their approach could achieve greater results I believe.
If changes are happening with tactics then why shouldn’t happen with what products or services you actually sell and how you sell them?
It is easier before you start a business to make sure you are offering a product or service that can not only attract customers but keeps them buying.
If you are already in business it may seem that this should be put into the “too hard basket”. That is actually not the case. Think of it as part of your marketing growth plans for your business.
The mindset of improvement or making changes is one that is not talked about often and it does not mean that something is wrong. Just that a marketing opportunity may be currently overlooked.
As always would like to hear your thoughts?
Looking for help with marketing strategies to grow your business? To find out more simply Click Here