Seeing the sunshine recently brought out a number of people mowing their lawns.
A neighbour obviously had bought a new mower, edger and other tools.
He looked pretty proud as he was mowing his lawn and doing the edges.
When he finished mowing it looked like it had been given a number 1 haircut.
Not much green was showing for all that effort just a bit of stubble.
We get our lawns done and looking at the tools our guy uses it is clear they have not been replaced in a long time.
Of course he did a great job as usual.
Talking to him about the difference in appearance between the two lawns he gave some answers that I think apply to marketing your brand.
Learn The Basics
Apparently there is a certain way you should mow lawns to get the best result. One of the basics is not to cut it too short. Apparently you need to adjust the height of the mower.
In marketing we often rush into getting involved with the new tools. It is easy to forget to learn the basics first of how to get the results and then use the tool in the best way.
New Is Not Always Best
Grant our lawn mower guy said he found the tools that suited his work best and kept using them. He said new ones always took a little while to get used to and did not necessarily do a better job.
He also gave me a look and mentioned that unless it gets him more customers or he can get the best results quicker why waste time and money.
The same goes with marketing, we get attracted to something new when the old marketing tool still does the job just as well. Think of the time it may take you to get up to speed on the new tool and if you could be spending this time better and more productively.
Know The Best Time
Because lawns grow at different stages depending on the season, you need to know how many weeks to leave it before giving it a cut.
In marketing you also need to know when it is the best time to action certain elements. This means knowing the purchase cycle for your type of product or service.
Also when certain events or occasions arise such as holidays, festive season etc can have an impact on your marketing and customers buying.
Action Gets Results
Unless Grant takes action the lawns will continue to grow.
You can read, listen, watch all the information you like, however unless you take the right action you can’t obtain results you desire.
There is so much information around you need to determine what is necessary for you to know so you can build your business and strengthen customer relationships.
These are just a few lessons, so please add your tips to the list.