There is so much talk about marketing, what works or what you should do that it can get a little overwhelming.
There is a lot of information around and you can do the trial and test method.
The only thing is it can suck up your time and money especially when you are not clear on what you want to achieve.
The good news is that there are simple marketing lessons for you within your own families, friends and from those around you.
Their experiences can teach us a lot about marketing.
Let us look at a couple:
They are curious and as they grow they what to find out about many things. They explore and want answers. The best part is that they learn by asking questions when they want to know something, even if their timing can be a little off.
When marketing your products and services, keep being curious especially when it comes to finding out about your customers. Never assume you know everything about them as their attitudes and behaviours can change and you may not even be aware of it.
Kids also have short attention spans and find more fun and amusement with the simple pots, pans and wooden spoon versus the latest toy.
Keeping your marketing simple and not complicating it helps you communicate a very clear single minded communication message.
Our neighbour Margaret is 92 and over the last few years has suffered a stroke, broken arm had two knee replacements and recently fell in the night and spent at least five hours on the floor of her bedroom.
Throughout all of this including the last one she bounced back and it is her determination and resilience that keeps her going, although she now acknowledges she needs support. She laughs, loves a chat and is up for the next challenge of keeping mobile and active. She knows what she wants to achieve.
This is nothing new to you in small business; however Margaret has had to learn to adapt, review all aspects of your home and life and not do the same things that lead to problems recurring.
In marketing you need to adapt to make sure your customer relationships strengthen.
This means looking at all aspects such as the product or service you sell, pricing, your communication and marketing tactics. To do this you need to understand what issues you are facing, what needs improving or changing and work through the solutions to reach your goals.
There are marketing lessons all around us so why don’t you add to the list by adding a comment of some of the lessons you have learnt from your family and friends.