Is Marketing Driving You Nuts?

If you said yes you are not alone. marketing overwhelm

From a number of emails I have received lately this is the common theme.

Some have given up.

Some are wondering what to do next to grow their business.

And have a life.

There are no one size fits all solution, however there is a way to fix the marketing overwhelm problem.

And it is what I learnt many years ago in business:

Marketing simplicity = greater results.

Plus you can save a massive amount of time and/or money.

Today we know there is information overload for you, your business and your customers.

It is easy to say just shut out the noise.

But when you want to be successful with your business you are always looking for something to help you grow.

Marketing is part of doing business. So you can’t afford not to do anything.

So this means the overwhelm needs to stop and get rid of the marketing clutter.

The first thing to do is to see if you are overwhelmed and are in need of simplicity with your marketing.

So here are some questions and just answer yes or no:

  • You struggle to write 1 blog post per week and feel a little guilty
  • Your blog looks like a ghost town because you haven’t had time to think of any topics
  • You have decided to forgo any involvement in social media to get your life back
  • Your to do list is longer than a Chinese take away menu
  • You haven’t started your newsletter that was on last year’s to do list
  • You haven’t had time to work out how to increase your prices
  • You want to outsource but you need to be organised first
  • You stop any promotion or activities when you get busy but know you shouldn’t
  • You know there are things you should do to grow but think give me a break
  • You use post it notes to record customer conversations
  • You are sick of being told to do one thing one day and the next day told not to
  • You lose the post it notes in all the other papers on your desk
  • You have many ideas but little action
  • You try different things as you think they may work this time but really not sure if they are right
  • You like the idea of content but shudder at the thought of something else to do
  • You think one day I will be organised and save time
  • You want to outsource but you need to be organised first
  • You want to develop a product from your service but it is still a dream
  • You put your fingers in your ears when you hear of another marketing tactic

I already do an exercise with my current programs but sometimes all you need to do is be shown how to get onto the marketing simplicity track.

So let me know in the comments how you went with the questions.

Also if you have any simplicity and productivity tips please share them.

 

12 Responses to Is Marketing Driving You Nuts?

  1. Great post thank you! It really made me think reading some of the questions :)

  2. Susan, most of the questions bring up one simple question — are you feeling unmotivated and take no action? Some of these pertain to me but I’m happy to say I’m still in a good place. I think traditional ways of marketing are great, but sometimes you need to see not where the puck is going, but where it’s going to be. I borrowed that from Wayne Greztky, but the idea is that you need to strategist on the future of marketing your business. In my case, I saw podcasts becoming a viable form of media and content, so I reached out to a podcast and now I get spots on their show. The best part is the hosts are clients of mine and give a first-hand account on how I work in every spot. Great post!
    Dennis Salvatier recently posted..Why Does Your Creative Career Feel Stagnant? 4 Things You Can Do To Change ThatMy Profile

    • Hi Dennis,

      I am not sure it is about motivation as it is hard to know how to progress when you don’t have direction. Good point about Wayne Grezty and that is terrific you are having success with the podcasts. Have you picked up many clients as I am sure it highlights your expertise.

  3. Hi Susan,
    I love this post! It rings true and made me laugh several times. :) I especially enjoyed “Your to do list is longer than a Chinese take away menu”. That one I can especially relate to.

    What I’ve been trying to do lately is to apply the old advice of handling each piece of paper only once to emails and tasks (that I would normally add to that dreaded “to-do” list). It definitely is increasing my productivity level while reducing stress.
    Sherryl Perry recently posted..Content Writing: The Most Formidable Online Marketing StrategyMy Profile

    • Hi Sherryl,

      Glad I could give you a laugh :)

      Sometimes the age old advice still rings true and I had forgotten that one about handling paper once so thanks for the reminder. Anything to reduce the stress I think can only be a good thing.

  4. Hi Susan,

    Keeping it simple chimes with me. Reminds me on the guy at the circus who’s performance was all about spinning plates. You can only spin more plates when you get good at spinning a couple to start with and then you add one more at a time progressing gradually.]

    Adrian
    Adrian Swinscoe recently posted..Social Customer Service: How to Get Over Your Fear of Social MediaMy Profile

    • Hi Adrian,

      Keep it simple is an oldie but always a goodie. Love your analogy and a perfect example for others to note to stop the overwhelm.

      Thanks for sharing this Adrian.

  5. Hi Susan,

    I think we can all relate to at least some of those points on occasion – I know I can :)

    The outsource one gets me occasionally but then I just focus on finding one litle thing to outsource to save me a little time – lots of little savings adds up.

    • Hi Tash,

      Good to see you here again. I like your approach to outsourcing regarding the little savings. Nice simple approach :)

      Have a great weekend.

  6. Bindhurani says:

    All your questions are making me more nervous. Making new blog post is becoming more difficult because, my crafting is taking more time. I also abandoned social media. I rarely tweet now a days.The dead end job and the job search is consuming most of the time.It is actually an eye opening article for me.

    • Hi Bindhurani,

      Sorry I didn’t mean to make you nervous. You have a lot on your plate and sometimes taking a step back and look at ways to simplify can help set priorities. The main thing is don’t feel you have to do it all especially if your job search is a priority.