How are you faring with your marketing efforts?
Are you achieving the results you want, retaining your key customers, attracting your preferred customers, increasing sales?
If you have been tracking your marketing results you would be able to answer these and other questions easily.
If you haven’t been tracking your results so far this year it may be a good time to actually have a marketing check up. The reason for this is so you can get rid of what is not working and concentrate your time and money on what is getting results for your business.
Ideally you would have set marketing objectives at the start of the year as it makes measuring what you achieved easier. It also takes the guesswork out of the equation. If you haven’t set any objectives, you still can conduct a simple marketing check up by looking at these areas and answering these questions:
Current Customers
- Have you increased, decreased or had the same amount of sales? What were the reasons?
- What marketing tactics did you use and what results did you achieve?
- Which marketing tactics gave you the best results?
- How did you stay in touch with your current customers? Did it lead to additional business?
- Did you receive any referrals or recommendations? What were the reasons?
- Did you refer or recommend your customers to others? What was the response?
- What areas could be improved? Why?
- What was the money and time spent increasing or maintaining sales?
- What are the key issues facing your market, business and customers?
Next Steps:
- Set simple sales and marketing objectives for the second half of the year.
- Look at where you can expand business with your current customers to further increase sales.
- Stay with the marketing tactics and actions that worked and get rid of the others that didn’t or if you have time see how you can improve on them.
New Customers
- How many sales did these new customers generate?
- What marketing tactics did you implement that generated leads and converted into sales? What were the reasons for this success?
- What marketing tactics did you implement that converted into leads and still could convert into sales?
- What marketing tactics did not generate any good leads? What were the reasons?
- What was the money and time spent to gain these new customers?
Next Steps:
- Put these new customers into the program you are doing for your current customers.
- Set simple sales and marketing objectives for potential customers.
- Stay with the marketing tactics and actions that worked and get rid of the others that didn’t or if you have time see how you can improve on them.
If you are implementing new marketing tactics, ensure you have the time and/or money to implement them.
There are many other factors you can review and take action with, however the key thing is to actually know what is working and what is not so you can be more productive and attract and retain key customers.
Why don’t you conduct the review and let us know if doing the review was helpful for your business. Also if you have any questions, just contact me.
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