This is not a Pollyanna moment.
Instead, it is a way of looking at how to find opportunities to get new customers now.
Especially when they appear to be hiding.
A survey with solo business owners, it found the number one challenge was how to attract new customers.
In the past three surveys, the same challenge appears as number one and the percentage of businesses saying this is increasing.
What is interesting nearly 40% of the businesses surveyed had been in business over five years.
So they are obviously doing something right.
Reading the results got me thinking that this challenge is an opportunity in disguise and needs to be solved otherwise it will stop progress.
I doubt it has anything to do with marketing tactics or the quality of their services as over 50% got repeat business. It is more an issue of the marketing strategy to get new customers now.
I have an idea of a few reasons why it continues to be a challenge and they could quite easily be changed into opportunities. And no, it has nothing to do with a blueprint, as your business is too special to be a carbon copy of another.
When a challenge comes up in your business on a regular basis then it is worth looking asking a question.
Why is this occurring?
Instead of listing an exhaustive list of possible reasons it is worth noting:
- There are only a specific number of causes to the challenge of attracting customers
- It is not usually the marketing tools or activities at fault
- Looking at each possible reason will identify it as one of the culprits or be found innocent
- There are always solutions to challenges or problems
How to turn the challenge into an opportunity?
You need to be open to being flexible if you want to grab hold of the opportunity. It may feel a little uncomfortable at first, however think of how you will feel like when this is no longer a challenge.
Once you identify the opportunity simply work out the actions you need to take . Some may be simple and can make a difference immediately and there may take a little longer.
Getting new customers now doesn’t have to be a challenge if you dig a little to find why the cause of problems and turn them into growth opportunities.
Over To You
What other tips or advice can you share how you have turned frequent challenges into opportunities?
See how I can help your business use simplicity to get new customers