To get new customers today can be tough as it is a competitive world you operate in.
Customers have a wider selection to choose from than they did a few years ago.
There is also loads of information on the internet for people to do things for themselves and need to buy products or services.
Putting all this aside there are still many opportunities around that your competitors completely miss.
The Beauty of Observing
By observing market trends and customers potential opportunities arise. They may seem small in the beginning, however if you use a little logic they can open up possibilities for your business and get new customers for your business.
An example of this is the gym market.
In Australia and probably around the works you have the gym chains, some catering to certain segments such as women.
On the other end you have boutique gyms and where I live there are many of these.
Both types offer pretty similar options just on different scales. One of the similarities is the opening hours.
Most of the usual gyms open up at 6am and close around 9pm during the week and they have even shorter opening hours on the weekend.
However our workdays have changed. The 9 to 5 went quite a while ago. People work shifts, from home and in different locations.
They want to be able to exercise in a gym when it suits them, not the business.
24 Hour Gyms
These types of gyms embrace the simplicity approach and have benefits or the business and potential new customers.
They have been around for a while and not that long ago a couple opened up near where I live.
Someone and I don’t know who first introduced these observed market trends, researched and saw an opportunity in what is a very crowded market.
These gyms have taken themselves out of competition with established business and are fulfilling a need others ignored.
It is simple example of a very smart and simple marketing strategy.
Most opportunities do not show up with a large banner staring you in the face.
That would be too easy. Instead if you know all current aspects of you market then you can start to see what market trends might provide an opportunity.
Observe, talk to others, bounce ideas with someone else and asking what if may just provide a way to not only differentiate your business but also grow it profitably.
The opportunities are often very simple and just make sense.
Do you observe market trends?
Do you want to get new customers? If you do, I can help. To see how Click Here.