You can’t please everyone.
Whenever a company removes features, products or services there are always some who will not be pleased.
When the announcement that LinkedIn has removed events and will remove Answers there were a number of articles written about the decision.
Howver there is a simple lesson that small business owners can learn from.
They had a business reason for the decisions.
In their email they wrote that they evaluated how their current products and features were being used.
This was probably only one element of their evaluation to make decisions and focus on what will grow their business, which is my take.
Here are a couple of things that LinkedIn that may apply to your business.
Every company who is growing their business does the analysis and when they decide to delete they will have a fair idea what the impact may be. That is if they have done the analysis correctly.
Rationalising what you offer or the features in your products or services can open up opportunities growth that was previously not available.
And it is better than hoping your business will grow.
If you want to speed up the performance of your website, the first move is to see how it is currently performing. Then you can see what is slowing it down and then take actions.
This can mean you add other things to replace the ones deleted that will speed up your website’s performance or delete them entirely.
If you want to optimise you business’s performance to seek growth opportunities you follow the same path in a marketing review.
For example if you want to get customers buying more in the review you would look at many aspects including:
- Market trends
- Customer buying habits
Then you can make a decision whether to remove elements that do not help this objective. You also can decide whether you add other products or services.
If you decide to hold on to products or services that are not adding growth or taking up resources then it may be an idea to evaluate them.
Over To You
Do you think LinkedIn deleted these features to grow their business?
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