Are you spending time?
Are you spending money?
If you answered yes to either, then you are making investments to attract customers.
Naturally, you want to make the right decisions regarding your marketing strategies and tactics to get a return on your investment.
And so it is important you make an informed decisions together with using simplicity.
An informed choice
Could you imagine simply putting your hard earned money in an investment option and see how it goes? Instead, you find out what is suitable for your circumstances, your goals, the performance, how long you need to invest etc.
The same goes with your strategies and tactics. You need to know whether they are the right ones for your business to attract customers before you invest time or money.
That said the last thing you want as an investor is to wade through all the options available. With the number of tactics available you certainly don’t want to research each one as it may be months before you action any.
What can help investors today are institutions and planners who group the investment options to reduce the choices. In marketing, this is done by grouping along objective lines such as attract new customers or retain customers.
Questions help make informed choices
Keeping with the investment analogy, if you go to a Financial Planner you are given questions to complete. Depending on your answers, the planner will give recommendation where to invest and it is up to you to go with them or not.
When selecting your marketing tactics you can go through the same exercise. There are certain questions if your aim is to get new customers.
For example a couple of questions to answer are:
How competitive is your market?
A. The market is very competitive
B. The market has few competitors
C. The market is dominated by one or two competitors
How different are your products or services?
A. They have a key point of difference
B. They are the same
C. They have a few differences but nothing significant
Answering these questions along with others on your customers, business, competitors etc paints a picture. The answers reduce the multitude of choices and leads to certain recommendations.
As you want a return on your marketing time or money investment, take time to make informed decisions. It will help your business get new customers and avoid the marketing wobbles.
I help business owners simplify to make the right decisions to attract customers. Click Here to learn more.