Keep It Simple To Expand Sales Now

increase salesYou have a profitable base of customers.

Now you have the feeling it is time to step it up a notch.

But how?

The  first thing is to look for the most obvious solution.

Get current customers buying more from your business.

After all, it is more cost effective in terms of time and money than trying to get new customers.

For this article I will ignore income streams that you do not control for the moment.

There are three ways to get your current customers to buy more from your business:

  • Increase the frequency they buy your products or services.
  • Add additional products or services to your range.
  • Get them to buy more from your range of products or services.

There are no rules which option to take. It really depends on your business, competitors and customers.

And here are a few ideas to get you started thinking what might be best for your business:

Competitors

Are your customers buying competitors’ products or services that you do not offer?

You do need to make sure that it you decide to offer similar ones they need some sort of difference. Otherwise, what is the reason your customers should switch.

Customers

Often customers give hints and signals that are easily overlooked.

Are they buying competitors’ products or services that you do offer but they are not aware of them?

This can happen as you may assume they know all you offer, when they do not.

Could your customers buy more often if you knew all their needs.

To increase the frequency you might consider adapting some of your products or services into different versions to suit different occasions.

Instead of one off sales is there an opportunity to package them up so they can be bought more times throughout the year.

Be creative and based on your understanding of customers look at what can be bundled together at certain times of the year. Larger companies do it and it may work for your business.

The main thing to remember is if you want to increase sales, a simple place to start is what offer or you could offer to your current customers.

What other ideas can you add to get customers to buy more?

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10 Responses to Keep It Simple To Expand Sales Now

  1. Leora says:

    In my own work, I have done well with getting current customers to buy more. Where I think I could grow would be in partnering with others and offering more/more thorough services. I haven’t yet found the right partner(s).

    You make us think, Susan.
    Leora recently posted..Conduct a Blog WorkshopMy Profile

    • Hi Leora,

      It sounds like you have great relationships with your customers. It can be a challenge finding partners as there are so many factors involved. Sure you will find them some day.

  2. Sage advice. I like to balance my own need to always be creating something new with what help do my prospective clients need. Generally since I don’t want to run down a rabbit trail after my own interest, I survey my prospective clients and clients to understand what would help them most. In doing this I find when I succeed with understanding what they need by providing the right product or service, that indeed – they buy again!

    Thanks Susan.

    Patricia Weber, LInkedIn BHB Group

  3. Susan Cooper says:

    When in search of new revenue streams, too often the current customer base is overlooked. Sometimes simply asking them for their thoughts or advice can yield much needed information that could generate additional income.

    Bundling or packaging products can certainly accomplish increasing additional revenues but I would suggest seeking out the customers needs first, then design a bundle of products that fit their needs or solve a problem. It saves you and them time and resources and will increase revenues. The customer will love you for it.

    • Hi Susan,

      It certainly does save time and money by involving them and often you will have a better offer.

      Thanks for adding this as it is a simple thing to ask them that we can forget to do.

  4. Devesh says:

    Hey Susan,

    Great overview. Adding additional products or services to the range is a good way to get more sales.

    Thanks for sharing this fantastic post, Oaks. Heading over to Blokube to submit this fantastic post.
    Devesh recently posted..Advice From A Commenting Superstar, Adrienne SmithMy Profile

  5. Lubna says:

    It is a very useful post and each sentence rings so true. Further, in these changing times, customers needs are also changing. It becomes essential to be aware of these needs and to provide services/goods that fit these needs.
    Lubna recently posted..Duffy Barkley Seek Well (Book 2)My Profile

    • Hi Lubna,

      Welcome to the blog. You are so right about their changing needs and it is one thing we can’t ignore.

      Thanks for adding this.
      Susan