As the marketer of your brand it is essential you know what marketing activities produce the greatest results and to do it in the most effective way.
After all who has time or money to waste?
Today to have a successful business, simplify your marketing.
What is often overlooked is the area of what I call sub activities.
They are what you do to for example when you want to share information or extend the reach of a marketing activity.
Taking a blog as an example, unless you just keep it on your site or don’t visit any other sites there are probably other marketing activities you do to share the information.
These could include:
- Posting to social network sites
- Posting to Facebook
- Posting on You Tube
- Including in your newsletter
- Including in emails to customers
Some may truly add value while other activities may simply be a waste of time and that is what you need to know.
Simple to set up
List all the marketing activities you do as well as the sub activities. You can list them in a table or use a spreadsheet as this can save you even more time later as you track. With the blog example list everything you do to share the information.
Each week tick what you did as some weeks you may due to time or other commitments not complete all sub activities.
This can take as little as 5 minutes a week which is what you want as your time is valuable.
Look at the trends and results
Not all results appear overnight as some take time to be of benefit. Others may give you great results initially but wane over time.
Give it some time as nothing is worse than dropping a marketing activity that may in one more month’s effort prove to be important.
However you track results you should be able to see what has the biggest impact in your business and sales. Then you can throw out the sub activities that do not add value and concentrate on those that do.
Taking the blog example, you can easily see via analytics the paths your customers take whether they are consistently coming from a certain referral site that convert into enquires or sales.
As your time and money is important taking simple steps to track the effectiveness of all marketing activities including the sub activities can make a big difference to your business success.
Would like to hear your thoughts. How do you track the effectiveness of all marketing activities?
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