Ignoring The Obvious, Stunts Your Brand’s Growth

And makes the marketing of your brand more difficult. brand growth

On any day, you will find many tweets, articles videos on how to grow your business.

Often the focus is on the tactics such as 150 ways to grow your business with Twitter without a marketing strategy in place.

With information at your fingertips on the internet, it can be easy to forget the obvious to grow your brand successfully.

The simple approach is often overlooked because it seems too obvious. However it has always worked.

Here are a couple of examples where identifying the simple things can help grow your business.

Price

If you have customers paying a low price for your product or service then you need many of them.

If your competitors have a higher price then they need fewer customers to reach the same sales.

If you want growth then you can continue to work hard to get many more customers.

Or you can increase you price and need less customers to get sales.

One point to note is to always be transparent with your pricing.

Customers

If you have customers who only have one off needs then you need to get more customers throughout the year.

This is versus those of you who have customers with ongoing needs that your products or services satisfy.

Again it is obvious.

Products or Services

If your products or services are seasonal then you need to get enough sales in those periods to compensate for the other times.

This is different to having a simple range that produces sales throughout the year.

If you have seasonal products then it may be time to look at what you can add to your range.

If you are not gaining the business grow you want it may be time to look at the obvious to see what you can change.

You never know the solutions could be easier than you thought.

As always would love to hear your thoughts.

I can help you get the business growth you desire. To find out more simply Click Here 

photo credit: andreakw via photo pin cc

22 Responses to Ignoring The Obvious, Stunts Your Brand’s Growth

  1. Susan – love the simplicity of your post. We get so absorbed in trying new things that we need to be reminded once in a while of the basics. You could add in the customers section — are you targeting the right ones for your business. Thanks for the kick in the butt to go back to the basics.
    Jeannette Paladino recently posted..Social Media Measurement and ROI Next Focus of Inc. 500, Fortune 500My Profile

  2. Anne says:

    I so remember those days when I was in business and I’d grab on to anything offered in the way of advice. I soon learnt that the basics are best, thanks for the reminder.

    • Hi Anne,

      I think many have done what you did in the beginning and it is hard to know what advice to follow. Thanks for your comment and I like the look of your website.

  3. Freda says:

    Hi Susan, I agree with you sometimes we got to go back to the basic and keep it simple. I have come to the knowledge that now I am self-employed I have to work harder at my business. And marketing is an ongoing process. I just have to keep doing what works. Thanks for sharing Great post.

    • Hi Freda,

      You are right about working harder when you have your own business especially when you first start. Although there are no short cuts if you follow your own advice re doing what works I am sure you will be really successful.

      Thanks for your comment

  4. Lubna says:

    What you say about seasonal products is so true. Mango is a seasonal fruit in India, some farmers resort to drying mangoes and selling these during the off-season, they get a higher price then when mangoes are just overflowing in the market. Now, I so need some mango ice-cream.

    • Mango is a seasonal fruit here too and it is the start of the season so I am very happy about that. I didn’t know you could dry mangoes and I wonder if it happens here.

  5. Tommy says:

    It is always good to remember the basics! It is the core of everything including business! Thanks for the reminder!

  6. Jackie says:

    Everything comes back to the foundations, and they are so simple and straightfoward that I’m sure people think..It can’t be that easy.

    There’s a million tools out there that you can use to acheive results. But you have to focus on what the result is that you want. Yep there’s that strategy word again ;)

  7. Yep, that is so true. There is so much noise regarding how to make things happen better, faster and with ease when in truth it takes good old fashioned common sense and hard work. This noise is distracting and un-focusing which moves us further from what we really need to be concentrating on. There are no short cuts, are there.

    • Hi Susan,

      Can’t beat common sense or hard work can you. I wonder if the noise is actually leading to people putting their fingers in their ears and ignoring even good advice.

  8. Geek Girl says:

    I love this. I agree with Catarina – 150 ways is just ridiculous. Basics can be the best and most useful ways to grow your business. I am not saying that you should not explore new and innovative ways, just that we should not forget those basics that we know work. :)
    Geek Girl recently posted..ScoreCenter App for Sports FansMy Profile

    • Hi Cheryl,

      I know it is ridiculous but you may be surprised how many shares and wows!! these 150 ways get online. Although I bet many eyes glaze over after number 25. Agree with you about exploring new ways as that is the fun part and much easier when the basics are under control.

  9. I so appreciate the reminder to return to the basics. For me, the simplicity there means less stressful marketing. Ahhhhhh……..

  10. Catarina says:

    Spot on Susan. People often forget common sense since they start concentrating on tactics such as “150 ways to grow your business with Twitter” – loved that one, Susan.

    Trying 150 ways to grow your business is ludicrous and I frankly cannot understand how anyone can go for it. But they do with disastrous results.
    Catarina recently posted..How politicians are branded & promotedMy Profile

  11. Hi Susan,
    Thanks for reminding us again of the basics. Alas, too many times we forget that what’s behind the brand is most important. Attend to that and the marketing becomes an easier matter.

    • Hi Heather,

      Good to see you here :)

      I like the way you said what is behind the brand and it isn’t surprising we forget with all the shiny objects. Thanks for your comment.