And makes the marketing of your brand more difficult.
On any day, you will find many tweets, articles videos on how to grow your business.
Often the focus is on the tactics such as 150 ways to grow your business with Twitter without a marketing strategy in place.
With information at your fingertips on the internet, it can be easy to forget the obvious to grow your brand successfully.
The simple approach is often overlooked because it seems too obvious. However it has always worked.
Here are a couple of examples where identifying the simple things can help grow your business.
If you have customers paying a low price for your product or service then you need many of them.
If your competitors have a higher price then they need fewer customers to reach the same sales.
If you want growth then you can continue to work hard to get many more customers.
Or you can increase you price and need less customers to get sales.
One point to note is to always be transparent with your pricing.
If you have customers who only have one off needs then you need to get more customers throughout the year.
This is versus those of you who have customers with ongoing needs that your products or services satisfy.
Again it is obvious.
Products or Services
If your products or services are seasonal then you need to get enough sales in those periods to compensate for the other times.
This is different to having a simple range that produces sales throughout the year.
If you have seasonal products then it may be time to look at what you can add to your range.
If you are not gaining the business grow you want it may be time to look at the obvious to see what you can change.
You never know the solutions could be easier than you thought.
As always would love to hear your thoughts.
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