If I Only Knew

marketing mistakeHave you ever gained a little knowledge on a subject, completed the work yourself and stuffed it up?

I did recently.

And it meant except for individual blog posts the website didn’t exist as far as Google was concerned.

I waited and waited.

I looked at what I had done, tried to find answers via search engines and forums.

No luck there.

As I was busy with work and clients I forgot about it for a while.

Weeks went by and finally to admit I did something very wrong and did not know how to fix it.

I know I should have asked for help earlier but just thought due to the changes it was taking a while for the search engines to notice.

This was actually pretty dumb thinking as the search engines pick up my posts within a couple of hours usually.

It was only last week when I left a comment that it became very apparent that I was living the “a little knowledge can be a dangerous thing” episode.

Thankfully Sherryl Perry from Keep Up with the Web and Michele Welch from NewBizBlogger came to my rescue.

They pointed out the problem, explained why and told me how to fix it.  Sherryl emailed me to follow up together with a screen shot to make sure I had done it correctly.


From not being indexed, in less than two days my site was back in the loving arms of Google.

There are a number of marketing lessons from this little episode that could help you avoid my stupid mistake:

  • If you do not have the skills or experience ask for help from those that truly know the answer.
  • Get away from information overload around you as much of the information does not contain the important “what this means” and the all the steps to take. I see this all the time regarding marketing strategy.
  • Out of frustrating experiences ideas are generated. This experienced confirmed an idea I have for a new product which is being developed.
  • Free information is not always the right information for your business or customers. Check to see if it makes sense before you jump in and use it.
  • This is obvious but a good reminder; surround yourself with others who you can learn from as nobody knows everything.

Mistakes happen when marketing your products or services so if you are unsure seek help or ask trusted friends who have the skills and experience.

Over to you.  How do you make sure you don’t land in trouble with the marketing of your brand?


6 Responses to If I Only Knew

  1. Susan, Thank you so much for mentioning Michele and I and the wonderful (and valuable) backlinks.

    I’m truly glad that we were able to shed some light on what was happening to your site. We all have our own strengths and weaknesses and it’s invaluable to have a core group of people online who we can trust. (I count on you as my marketing go-to-person.)

    • Hi Sherryl,

      It is my pleasure and and as I mentioned in my post the experience confirmed a product idea I had so thanks for that as well. It is invaluable and that is so nice of you to say that about marketing.

  2. Can identify completely Susan. Think it might have a little to do with the control freak in me 😉

    Why is it we don’t like to ask people for help. It’s so stupid really.
    When I think about it, people ask me for help all the time and I’m happy to do it, and I certainly don’t think any less of them for it.

    You’ve given me some pause for thought here Susan, time to look at my own behavior.

    PS>> Glad to see google luv’s ya again

    • We had a drink drink together to celebrate Jackie, although the conversation was a little one sided.

      It is stupid and probably the ego does come into it a bit, but as you said you and I agree don’t think anything less of anyone asking for help. And it certainly saves a lot of time and frustration 🙂

  3. Awesome Susan. My heart feels so warm and cozy for the wonderful mention 😀 … thank you! I’m glad that I was able to help in any way.

    But most of all by reading this post, I learned a very important lesson, that no matter where you are at in your business there will always be things you haven’t learned yet; and it’s in surrounding yourself with those that compliment you and help you to the next level that you can find true success.

    I often tend to fall back into the Lone Ranger stage (although getting better every day at not doing so 😉 ) and it’s amazing how not asking for help or even worse, ignoring issues, can have an impact on you and your business.

    WHOA, sorry for the long comment. I was moved by your post and I consider myself lucky to have people like you and Sheryl that compliment ME!


    • Hugs back to you Michele.

      I like the Lone Star reference and it is so true and I was in that stage. I also think we don’t like to “bother” people when in fact that is silly as most people in business are more than happy to help. I love long comments and I think the word compliment each other is a perfect as we all have different skills and experience and very happy to help.