When doing some work on weekends or a night I like a change of environment.
An as it was raining this weekend I opted for the lounge and turned the TV onto the food channel which is one of my favourites.
One show I watched as I was typing away was DC Cupcakes.
Sisters Katherine Kallinis and Sophie LaMontagne opened Georgetown Cupcake in 2008.
As they say on their website they provide gourmet cupcakes. That is right they only make and sell cupcakes.
Watching the show one of the sisters said they decided to specialise when they were thinking about opening their business.
If you look at their concept it embraces simplicity and specialisation which gives them many advantages such as the differentiation.
Whether you sell products or services there are a few lessons we can learn Georgetown Cupcake.
Because they only produce cupcakes it allows them the opportunity to focus on developing new styles, flavours which from one show they were up to 72 flavours.
The less you offer the more time you have to truly be innovative with your products or services, service delivery, customer service etc.
One thing they also mentioned in the episode was the signature swirl with the frosting.
Competitors may copy but they own it.
When you have a real specialty you can also develop your own signature that customers desire and want to tell others about.
It can set you apart from potential competitors and this applies whether you sell products or services as long as it is a real difference.
From opening their first store the sisters now have a TV show, a book about to be published and have appeared on Oprah.
By specialising you may just find yourself in demand because it becomes very easy for others to see there is something different and appealing in what you offer.
This makes it simple for your customers, peers, partners and the media to spread the news.
On their website in the menu section, they have everyday cupcakes which you would expect. They also have daily specials and seasonal flavours. On the episode I watched they even made a life sized replica of a dog covered in cupcakes.
When you have a real focus on your specialty offerings you can get creative in the way you present your products or services.
Georgetown Cupcake is just one example that shows specialising and simplicity can have definite advantages for your business.
So now over to you, what other lessons can you add to the list?
Photo was selected from their website.
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