How to Avoid Making Marketing Mistakes

marketing mistakeHave you ever made a mistake when marketing your products or services?

Most of us have and if you have not made a mistake yet, you probably will at some stage.

Making mistakes is not always a bad thing as they can highlight areas you need to learn more about.

They can also show you areas that are weaknesses which can be improved and turned into strengths.

The key point about the mistakes made in marketing is what you learn from them.

Understand where you went wrong, what were the reasons and not repeat the errors.

Here are a few ways to avoid making marketing mistakes:

 

Marketing Is Not Just Communication

Marketing involves many areas, such as the actual product or service quality, pricing decisions, the market you compete in, understanding your customers, development of new products or services etc.

All aspects of marketing make a business or brand successful and ignoring one for concentration on communication can be harmful for the brand’s health.

 Too Many Marketing Tactics

I have read you should use 6, 8 10 or more marketing tactics to be successful. This is incorrect. The number is not the important factor.

You need to action only the ones that will get results and you have the time or budget to do properly. This could be 2 marketing tactics or 4 as there is no magic number.

Often when you try to action too many you can end up achieving far less and make more mistakes.

Follow What Others Say

There will always be someone who suggests new marketing ideas for you to try. This can be good in a brainstorming session, but take a little time to think through whether they will work for your brand and get your current or potential customers to take the action you want.

Follow A Formula

There is a process or some call it a system to marketing but it is not a science. There is not a formula that if you use the same marketing tactics or pricing policy for example as others that you will always achieve exactly the same results.

The reason for this is that there are variables that applicable to your market and not others that you need to take account of.

Marketing decisions you make for a brand competing in a very competitive market will be different to those businesses competing against few competitors.

These are only a few areas so if you have a way to avoid making marketing mistakes, please add to the list and share your knowledge.

 

4 Responses to How to Avoid Making Marketing Mistakes

  1. Oh thank goodness for this post! As a small business owner, my ‘to do’ list is longer than my arm. Marketing is something I work on but need to balance it with actual production work. I often feel I’m falling behind or not doing enough because I’m only tackling one or two marketing tactics at a time. Thanks for confirming I’m better off concentrating on doing a little bit really well than trying to do more and not accomplishing much.

    • Susan Oakes says:

      Hi Sarah,

      There are so many marketing myths as I am sure you see copywriting myths. Keeping it simple has always been my way and it actually does get results. I was told once by a great marketer one step at a time and have always remembered the advice.

      Hope your cold is going and I hear you did a great presentation about content yesterday at the workshop.

  2. Yoni says:

    Susan,

    Great post. I have one addition which I call the “Washing Machine Dilemma.” We have a washing machine which we set on “5″ for a good thirty minute cycle. Every once in a while we put it on “6″ by mistake…the cycle is around two hours long. We know that to stop the too-long cycle entails stopping it, draining the water and spinning it before we can reset it to the proper number…so we just let it go for two hours. It wastes time and resources.

    A big challenge for me is realizing that something is not working, stopping it and moving on to something more productive.

    Great thought-provoking post!

    Yoni

    • Susan Oakes says:

      Hi Yoni,

      That is an excellent addition. Love the washing machine story. Your challenge is one many can relate to. One way perhaps is to have milestones or results that have to be met so you know you are on track. That way you can either get back on track or stop it.

      Susan