The good news is the internet can make it easier to attract customers.
The bad news is many markets are very competitive and crowded with options.
When you seek ways how to attract customers in a crowded market it takes more than implementing marketing tactics.
One way is to think strategically, get creative and sometimes do the opposite to your competitors.
And use simplicity for a competitive advantage.
Customers know the outcomes they want to achieve. This means that their thoughts are tuned into the outcomes first and then they search for products or services to get them there.
When you compete in crowded markets it makes it more difficult to attract customers by only listing what you sell. This is because all other businesses to the same thing. And this approach only adds complexity to your business.
Instead if you know your potential customers deeply you can identify what outcomes they desire and use this information to highlight your products or services.
A landscaper I know is started thinking of how to attract customers who live in units with balconies. Often customers do not know which plants are best to buy and with the choice available at nurseries it can be confusing.
Instead of listing his service like other competitors he is thinking of easing the purchase decisions for busy customers.
For example he is looking at the different types of plants and pots that suit balconies that get a lot of sunshine and wind. So if customers search for ideas on what is best to buy for these conditions he has offerings to match.
The landscaper’s approach is an example of using simplicity for the benefit of his business and customers.
Once you know the outcomes customers desire have fun and be creative to attract customers. This means packaging up your offerings and naming them to appeal to new customers.
The name doesn’t have to be cute; it does need to be relevant. And one way to start is to think of what they want to achieve. Or look at how they use your product or service or the circumstances.
I am not creative regarding names so I stuck with names of the outcomes customers are looking for such as Get New Customers.
Over to you. As always share your thoughts and if you offer your products or services based on outcomes let us know in the comments below.
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