It can be difficult to come up with creative marketing ideas to get customers buying more from your business.
And sometimes the simplest solutions are overlooked.
One local company found by adding a simple service increased sales and solved a customer problem.
Identify Customer Problem
When you are moving houses, there are usually boxes in a number of rooms.
By the time you move it is often impossible to do a final clean especially the floors and carpets.
This means that when the moving van comes and transports your possessions you can:
- Leave the house and let the new owners clean or
- One of you stays behind to clean
The second one is not much fun as you would rather be at your new place.
The company saw the opportunity to offer this additional service to their moving service.
It solved a problem and gave customers peace of mind that the new owners would enter a clean home.
By adding this service, their sales have increased considerably.
It embraces the core elements of a marketing simplicity marketing strategy in that it benefits both the company and the customer.
They even have it down to a fine art to co-ordinate between the guys moving and the ones cleaning so time is not wasted.
Opportunities can be identified by taking a step back and look at the total needs of customers. They may not be able to tell you but often they will give signals and if you map their needs, it becomes easier.
Opportunities can also be identified by having someone even a colleague look at the situation with fresh eyes.
The reason for this is often if you think of an idea you may automatically think of the potential problems associated with it.
This means the idea can be left on the shelf or worse a competitor gets into action.
Over To You
Have you ever added a product or service by coming up with a simple solution for your customers.
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