Many articles here and on other blogs have been written about the issue of time when marketing your brand.
Yet there are just as many articles written urging small business owners to have a presence on the never ending list of social networking sites.
Marketing tactics including networking are an important part of marketing your brand.
Especially when you want more customers and want your customers to keep buying.
You know that and today having a presence on social networking sites can make a difference to you business and customer relationships.
However in one way or another you need to ask the question of what is the return you are getting for your efforts.
The reason for this is whatever you do comes back to money.
Specifically revenue generated versus the cost of participating.
Paying a Price
Normally when you read articles or see tweets etc they are often about the potential benefits to you business and how to participate.
These are really helpful especially when you are starting out.
In the end though, you do need make a decision as to which ones are the most effective for your business and customers. Making these decisions can be difficult as they all sound so good and are enticing.
As they are free to join and participate.
Like all marketing decisions you need to make choices especially when your time is involved.
One way I have found that helps is by asking a simple question.
Would I Pay To be There?
If for example you had to pay $20 each time you participated would you still have a presence on all the social networking sites you are currently involved with?
If you are feeling you need to simplify your activities perhaps asking yourself the question may help you decide where you should have a presence.
As always there are many ways to make decisions, please share how you decide what social networking sites to have a presence on. Do you factor in the cost?
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