Grow Your Business. Simplify The Customer Experience

When you are looking to grow your business today embrace simplicity.grow your business simplify

This means to look at it from your business’s perspective.

And from your customers’ perspective.

This was highlighted last week discussing with a small business owner how to use simplicity to grow his business.

A simple idea that was too complex

He has a hairdressing salon and recently put in an area for customers to get their nails done. Since the launch, it wasn’t going too well and he was thinking of removing the service.

His objective was to sell this service to current customers. Customers said it was a good idea and will think about making an appointment when they have more time.

The concept looked like it could add growth however, there was one complexity stopping it. Some customers didn’t want to spend more time than they currently do to get their nails done.

So the question is what would be the simplest way for current customers to get their nails done while they are in the salon.

Answer – at the same time.

A simple solution

As customers wait a while when they get it coloured before the hair is rinsed, the opportunity to get nails done at the same time doesn’t take up any more of their time.

From early days, this simplified way of adding an additional service seems to be appealing to customers and extra sales for the business. Especially as a large number of their customers get their hair coloured.

This concept can be applied in a number of ways and it is about saving time and creating a great experience for the customers. You see it in shops where a good sales person will have the right accessories on hand to show the customer, whether it is a bag, or tie etc that will go with clothes they purchase.

Where you can combine products or services that are complimentary why not show your expertise to give the customer a better experience. If you can save them time customers will remember and it can be a competitive advantage.

Business growth

Using simplicity to grow your business can benefit your business and customers. The key is to look at the idea from both sides and search for a simple solution. If this had not been explored in the hairdressing salon and dismissed out of hand then the opportunity would be missed.

It is a matter of looking at additional things customers want to achieve.  Then see where your business can improve the customer experience and grow your business.

It does not have to be complex. If a task can be ticked off, the customer’s to do list that competitors do not offer in the same way it is a good start to getting additional sales from customers.

Over to you: have you combined products or services that save customers time to grow your business? Please share your story.

photo credit: Xanda via photopin cc

 

16 Responses to Grow Your Business. Simplify The Customer Experience

  1. Catarina says:

    Good example of how to simplify and save time, Susan.

    In Saudi Arabia and the Gulf states it has been done that way for a long time. It can actually be a bit annoying when they are working on several parts of you at the same time. Head, hands and feet…
    Catarina recently posted..Should leaders be empathetic or firm?My Profile

    • I can imagine that having it all done a once would be annoying and you wouldn’t even have time to read the trashy magazines Catarina

  2. That’s a great example Susan. Including real life examples is one of the reasons I find your blog so helpful.

    I’ve combined SEO optimization along with proof reading and editing of blog posts as a way to show the value of the two services separately as well as bundled together.
    Sherryl Perry recently posted..3 Things to Avoid When Guest BloggingMy Profile

  3. Jeri says:

    I offer critique/copy edit combos at a discount for my editing services. So far, it’s proven a good tactic. As for nail salons, I’ve never had a manicure… ;)
    Jeri recently posted..Author Interview: Anne O’ConnellMy Profile

  4. Arleen says:

    Your article made me laugh. I told the salon I go to that if I get my nails done, I want my hair colored at the same time because I don’t have the time to sit and do both. It is important in my business to help get things done as much as possible at the same time because having items imprinted is time sensitive. We sent out an email, confirming all the information, in hands date, the product, the imprinting of the logo, or anything that applies to the order so the customer doesn’t have to keep calling to ask the questions. Saving time allows you to keep your business flowing.

  5. Hm. A friend with a computer service business expressed concern when a similar business decided to open up shop one block away. Maybe I should tell him to do nails while people wait for their computers to be fixed? ;-)

    We have *so* many nail salons here. A politician once said it is because they are immigrant businesses and cheap to run. I see little of the efficiencies you suggest in our area.
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  6. Anytime a business can help me get more done in the same time while using their service, they have my business. It’s funny, I’m at the repair shop for my car and they offer a great many time saving add ons that I take full advantage of for that reason. :)

  7. The hairdressing salon came up with a solution that was prevalent here in the U.S. for years when patrons sat under hair dryers with curlers in their hair while getting their nails painted. However, now everyone gets their hair blow dried (I guess there must still be hair dryers in some salons but I’ve yet to see them). So now we have nail salons on every street corner, it seems. That’s where we get our nails done now. Many hairdressers have added jewelry counters as an add-on business. That seems to work well. I’ve bought from them.
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    • I haven’t seen any here that have added jewelry to their business Jeannette. There are not many specific nail salons where this business is so that is one reason why it is working for them. I haven’t seen one of those hair dryers for years and not sure if they are still manufactured.