There is a process for marketing of brands, which has been around for hundreds of years.
But not a system or production line, that suits every single brand or type of business.
Yet you see articles, courses, workshops around systems all the time especially about using specific tactics in specific ways.
This would mean you would use the same tactics in the same way for a brand of laxative as you would for a professional services business.
It does not work.
The only good system is your system for each of your brands regarding marketing activities, tools and decisions.
So, forget wasting time on learning someone else’s system. Instead, gain knowledge of possible tactics including the good, bad and ugly sides.
Good, bad, downright ugly
Each marketing tactic has a good, bad and downright ugly side. Also, things can happen that will make you change your choices, such as market trends or new competitors.
It is important to know this information as you make decisions where to invest your time or money.
The good, bad and ugly can also depend on what you are using the tactic to achieve.
For example if you own a small business and want to use Facebook to retain customers then with their change to reduce the number of followers unless you pay is a bad side at best and downright ugly if you depend on it.
For a larger company this may only be bad as they have more money to spend.
Currently you need to spend hours researching to work it out yourself. And often if you seek advice, either the companies specialise in a particular tactic or they have their favourites.
There does not appear to be a company that provides all the good, bad and ugly sides of marketing activities as well as other information you need. Until there is, take the time to look at all sides before you jump in and action the activities and tools.
Over to you: Do you think we need an independent review of tactics as there are with consumer products?