Who doesn’t like a flow of new customers flocking to buy your products or services.
Not any old customers.
The ones that you want as customers.
When you have a flow of these customers life is good, the bank balance is getting bulky.
And you rejoice in your good fortune.
On the flip side when there isn’t a flow or even a trickle of these customers doubts can creep in.
And your confidence can take a hit.
Just like a river, flowing sometimes there can be blockages upstream. You may not notice them at first as you only see you have customers buying.
It is only when you look at your sales you notice you are attracting less of the customers you want.
The good news is there are ways to identify the signs and take action.
You are getting referrals but they are for low priced products or services.
They make you busy and can stop you having higher paying customers especially if you offer services.
Tip: Keep an eye on your referrals and what they represent in sales and your time.
You offer a range of products or services and the lower priced ones are selling better than higher priced ones.
If you offer services, you may notice that sales are fine but you are working longer hours to make those sales.
Tip: If this looks to be a trend see what you can do to lower your costs. If you offer services see if you can offer a DIY product that satisfies the need but does not take up your time.
You like your customers but they are price conscious and often have a budget problem.
Occasionally is okay but if they continually say they have a tight budget then it might be time to review your customer profile.
Tip: Check your sales pages on your website and other pages to see what you are communicating regarding your prices.
You work hard and to grow your business profitably you need to make sure you are attracting the right customers.
Over to you. How to you make sure you attract the customers you desire?
See how I can help your business use simplicity to get more customers.