If you think you have information overload, just think how your customers feel.
As they search the web, they are confronted with millions of results.
Helping them through the information overload could provide a marketing advantage over your competitors.
It is simple and with your expertise, it should not be a problem to action as part of your marketing strategy to get new customers.
Some businesses do this very well and it is based on having a deep understanding of their customers’ needs, wants and desires.
For example, I did a search for spas and on one website, they listed the choices such as the So Spoilt Pamper Day. They listed the details and what treatments you would receive for the experience.
Other websites were far more general and offered a consultation.
The first website made the choice so much easier.
Now you might be thinking that in your experience customers don’t always know what they want.
However, I think if you know your customers so well you do know what they desire and should be able to offer specific packages or programs.
The days of just listing all the things you can do or listing them in a vague and general way is getting all too hard to do.
And the reason is customers have information fatigue and are seeking out businesses that simplify buying choices for them. To make it simple get to know and understand their buying behaviour.
There are many advantages to offering specific packages and these include:
Differentiates Your Business
This is especially if you operate in a crowded and competitive market where everyone is saying and offering the same general services in the same general way.
It means that you go from being a smorgasbord provider and helps you set the price that you want to be profitable.
Simplifies Your Business
If you currently offering services in a general way you may have to go through a number of steps before you gain the new customer.
Think of the time you would save if you offer specific services in detail that will get them the results they desire. And it is all displayed on your website.
It also means you have greater focus and can concentrate on those areas that are profitable for your business.
This idea is not new. It has been used in some industries for a while and this is how consumer products are developed and offered to customers.
Over to you, do you offer specific packages based on customers’ needs and desires? On the other hand, do you think this is a terrible idea?
See how I can help your business use simplicity to get more customers