Comments on: How To Effectively Gain Awareness Of Your Brand http://www.m4bmarketing.com/gain-awareness-of-your-brand/ Marketing Strategies To Thrive and Profit Tue, 07 Feb 2012 06:05:22 +0000 hourly 1 http://wordpress.org/?v= By: Susan Oakes http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2846 Susan Oakes Wed, 20 Jan 2010 11:54:51 +0000 http://www.m4bmarketing.com/?p=2906#comment-2846 Thanks for sharing Barney and it usually is a combination of things, including as you mentioned personal and business. Best of luck Thanks for sharing Barney and it usually is a combination of things, including as you mentioned personal and business.
Best of luck

]]> By: Barney Austen http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2845 Barney Austen Wed, 20 Jan 2010 11:30:32 +0000 http://www.m4bmarketing.com/?p=2906#comment-2845 Early days yet - but at the moment we are creating awareness through the blog by writing about either project management directly (and making it simple to understand which is what we are about!) or about business "stuff" that interests us. Also, contributing to Bizsugar and similar creates awareness also, but it will be interesting to see whether it will be the "personal" rather than the business brand that gets developed. Of course - the two are probably connected anyways. Other things we will be doing include TV appearance (March hopefully) along with standard advertising, radio sponsorship etc here in Ireland. We shall see how effective things are! Early days yet – but at the moment we are creating awareness through the blog by writing about either project management directly (and making it simple to understand which is what we are about!) or about business “stuff” that interests us.

Also, contributing to Bizsugar and similar creates awareness also, but it will be interesting to see whether it will be the “personal” rather than the business brand that gets developed. Of course – the two are probably connected anyways.

Other things we will be doing include TV appearance (March hopefully) along with standard advertising, radio sponsorship etc here in Ireland.

We shall see how effective things are!

]]> By: Susan Oakes http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2844 Susan Oakes Wed, 20 Jan 2010 10:41:38 +0000 http://www.m4bmarketing.com/?p=2906#comment-2844 Hi Barney, Thank you and I appreciate your comment. You may be surprised how savvy you really are. Can you share how you gain awareness as your product looks really interesting? Hi Barney,

Thank you and I appreciate your comment. You may be surprised how savvy you really are. Can you share how you gain awareness as your product looks really interesting?

]]> By: Barney Austen http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2843 Barney Austen Wed, 20 Jan 2010 09:03:00 +0000 http://www.m4bmarketing.com/?p=2906#comment-2843 Hi Susan - what a useful article. As someone who is not "marketing/branding savvy" it is nice to have it explained in simple terms! I particular like the reminder that gaining awareness takes time. Cheers. Hi Susan – what a useful article. As someone who is not “marketing/branding savvy” it is nice to have it explained in simple terms! I particular like the reminder that gaining awareness takes time. Cheers.

]]> By: BizSugar.com http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2840 BizSugar.com Tue, 19 Jan 2010 06:52:05 +0000 http://www.m4bmarketing.com/?p=2906#comment-2840 <strong>How To Effectively Gain Awareness Of Your Brand | M4B Marketing...</strong> A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips.... How To Effectively Gain Awareness Of Your Brand | M4B Marketing…

A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips….

]]> By: uberVU - social comments http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2839 uberVU - social comments Tue, 19 Jan 2010 01:06:40 +0000 http://www.m4bmarketing.com/?p=2906#comment-2839 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by m4bmarketing: How To Effectively Gain Awareness Of Your Brand http://bit.ly/6ulJnL... Social comments and analytics for this post…

This post was mentioned on Twitter by m4bmarketing: How To Effectively Gain Awareness Of Your Brand http://bit.ly/6ulJnL...

]]> By: Susan Oakes http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2838 Susan Oakes Mon, 18 Jan 2010 21:04:46 +0000 http://www.m4bmarketing.com/?p=2906#comment-2838 Doing a final check is important. I was once told after having a magazine ad get publised with a typo to read all documents etc backwards to pick up mistakes. Thanks for bringing up these points Paul. Doing a final check is important. I was once told after having a magazine ad get publised with a typo to read all documents etc backwards to pick up mistakes. Thanks for bringing up these points Paul.

]]> By: Paul Hassing http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2837 Paul Hassing Mon, 18 Jan 2010 20:50:31 +0000 http://www.m4bmarketing.com/?p=2906#comment-2837 Too right, Susan. When I worked with ad agencies, I attended pitch meetings where the whole concept was threatened by a spelling error pointed out by one of the client's managers. By the end of my tenure, I'd become an informal 'gatekeeeper' for big pitches and tenders. Some of the errors in the tenders would make your hair curl. Yet they were being sent to senior government officials. A BIG risk after so much work putting the huge document together! Too right, Susan. When I worked with ad agencies, I attended pitch meetings where the whole concept was threatened by a spelling error pointed out by one of the client’s managers.

By the end of my tenure, I’d become an informal ‘gatekeeeper’ for big pitches and tenders. Some of the errors in the tenders would make your hair curl. Yet they were being sent to senior government officials. A BIG risk after so much work putting the huge document together!

]]> By: Susan Oakes http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2836 Susan Oakes Mon, 18 Jan 2010 20:37:52 +0000 http://www.m4bmarketing.com/?p=2906#comment-2836 Hi Paul, If you think about anything we do and succeed in, we need to be consistent in our efforts. If we are not consistent we get into what I call start, stop, start marketing which wastes a lot of time. You make a good point about high end clients. Do you find them less forgiving than small business clients with writing mistakes? Hi Paul,

If you think about anything we do and succeed in, we need to be consistent in our efforts. If we are not consistent we get into what I call start, stop, start marketing which wastes a lot of time.

You make a good point about high end clients. Do you find them less forgiving than small business clients with writing mistakes?

]]> By: Paul Hassing http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2835 Paul Hassing Mon, 18 Jan 2010 20:16:00 +0000 http://www.m4bmarketing.com/?p=2906#comment-2835 Nice one, Susan. I'm a HUGE fan of consistency when it comes to communications. Everything you write either builds or erodes your brand. There's no middle path. Especially if you're trying to deal with high-end clients, bodgy spelling and grammar will sink you before you even launch. Keep up the ace posts! Best regards, P. :) Nice one, Susan. I’m a HUGE fan of consistency when it comes to communications. Everything you write either builds or erodes your brand. There’s no middle path. Especially if you’re trying to deal with high-end clients, bodgy spelling and grammar will sink you before you even launch. Keep up the ace posts! Best regards, P. :)

]]> By: Tweets that mention How To Effectively Gain Awareness Of Your Brand | M4B Marketing -- Topsy.com http://www.m4bmarketing.com/gain-awareness-of-your-brand/#comment-2834 Tweets that mention How To Effectively Gain Awareness Of Your Brand | M4B Marketing -- Topsy.com Mon, 18 Jan 2010 12:28:07 +0000 http://www.m4bmarketing.com/?p=2906#comment-2834 [...] This post was mentioned on Twitter by Wayne Liew, Susan Oakes. Susan Oakes said: How To Effectively Gain Awareness Of Your Brand http://bit.ly/6ulJnL [...] [...] This post was mentioned on Twitter by Wayne Liew, Susan Oakes. Susan Oakes said: How To Effectively Gain Awareness Of Your Brand http://bit.ly/6ulJnL [...]

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