You have a terrific brand, if only your potential customers would realise this fact life would be so much easier.

Gaining awareness of your brand is one of the important steps if you are going to be successful.

However standing out in any market and gaining awareness can be difficult especially if you have tough competitors.

There are numerous ways to gain awareness and today I will just cover three elements.

The Right Place

With so many places on and offline to be seen it is important that you choose the right areas. Otherwise you could end up wasting your time and money.

You need to know where your customers go for information and where they buy products and services in your market.

Is it online or offline or a combination of both?

Do they only shop around in the local area or search nationally?

Defining where you need to have a presence helps you focus your marketing activities, time and money.

The Right Time

Most markets have certain times when customers are in the informational stage or the buying stage.

It could be daily for some consumer products or it could be at certain times of the year, such as needing an accountant to do your tax returns.

If you are entering a new market, have a look at your competitors’ activities. See when they are the most active as this will give you a guideline.

If you have customers have a look at when they became aware of your brand and look for patterns.

The Right Consistency

As a consumer have you ever noticed that certain television commercials are on air every time you watch certain programs? This is deliberate as they know what you watch and when you watch certain programs.

They also know that they can’t show an advertisement once and expect you to rush to the local supermarket, remember the brand and buy it.

Gaining awareness takes time. Once you have identified the right place and the right time, have a consistent presence.

The right message is of course vital and I will cover that in another post.

One last thought is to remember you will become bored and want to move on and try something different long before many of your potential customers even start to notice your brand.

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