It may seem a scary thought at first.
But it can make a difference when you want to get more clients. And it is a way of using simplicity as a competitive advantage.
Years ago, when I worked in marketing we were going to enter the cough remedy market.
The market was competitive and seasonal.
We decided we needed a different marketing strategy to get new customers.
All the competitors produced their product as a liquid in a bottle. And they had other ingredients in them, which sometimes worked against each other.
To develop a product just the same would have meant relying on dollars to win the promotional and advertising war.
This was not a smart way to go, so we looked for a different approach.
The first thing we looked at was the ingredients and decided on one ingredient only.
After all, when do you have a dry cough and a congested cough at the same time?
It also meant we could have two products one for a dry cough and one for the congested cough.
At the time there was also new technology surfacing in the gel capsules.
So we thought as some people found it inconvenient to swig out of a bottle at work or when they were out this could be a simple solution.
The concept is similar to the chewing gum which when you bite down liquid is released and the gel capsule dissolved. The concept was different to others and based when I think about it 20 years later on simplicity.
Ingredients And Delivery
While you may think single ingredients only apply to products it can also apply to those of you who offer services. Think of single or base level service instead of ingredients.
It comes down to a little imagination, knowing your customers and not wanting to be a sheep to get new customers.
It will take work however it can differentiate your product or service in the market and minds of customers. This approach is one way to use simplicity in the design of your products or services.
If this is not an option then it may be the way you deliver your products or services that are the opposite to your competitors.
Either way the less customers have to think when comparing products or services the less stress they will have when making buying decision. It simplifies their buying decisions and helps grow your business.
Over To You
Have you thought of this type of concept to get more clients?
See how I can help your business use simplicity to get more customers.